Luxury Daily
The authority in luxury news.
Nov. 15, 2024
  1. Belmond to launch new luxury sleeper train in England, Wales
  2. Meta drops price on paid subscription tier in EU
  3. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  4. Bentley anticipates first electric SUV, arriving in 2026
  5. Loro Piana, Harrods celebrate holidays
  6. Rolls-Royce brings new showroom to Abu Dhabi
  7. Burberry appoints new chief product merchandising officer
  8. Capri Holdings, Tapestry abandon plan to merge
  9. Four Seasons announces World Kindness Day activations
  10. Luxury Unfiltered: Surface changes are not enough. Luxury must master the art of rebranding
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Internet

Jimmy Choo continues men’s collection push in social video collaboration

August 8, 2012

 

By Tricia Carr

Jimmy Choo's "Stepping Out" video with Mr Porter
Jimmy Choo is pushing men’s footwear in its second social video collaboration with British men’s retailer Mr Porter that depicts the daily lives of London-based characters.

The label’s new short film called “Stepping Out” was shot at ground level so that viewers cannot see the faces of the characters, but only the clothing and shoes. Jimmy Choo seems to be pushing its men’s items in an entertaining way to reach consumers outside of the affluent female demographic it attracts with its shoes, apparel and accessories.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Belmond to launch new luxury sleeper train in England, Wales
  2. Meta drops price on paid subscription tier in EU
  3. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  4. Bentley anticipates first electric SUV, arriving in 2026
  5. Loro Piana, Harrods celebrate holidays
  6. Rolls-Royce brings new showroom to Abu Dhabi
  7. Burberry appoints new chief product merchandising officer
  8. Capri Holdings, Tapestry abandon plan to merge
  9. Four Seasons announces World Kindness Day activations
  10. Luxury Unfiltered: Surface changes are not enough. Luxury must master the art of rebranding
VIDEOS
More Videos

MORE IN Internet
LVMH invites Paris 2024 fans to visit new digital gallery
Hublot wraps immersive online watchmaking experience
Estée Lauder Cos. creates AI Innovation Lab with Microsoft
Louis Vuitton joins Discord
Gucci to launch flagship storefront on JD.com
Seabourn equips expedition ships with SpaceX technology



RECENT ARTICLES
Burberry overhauls strategy amid rocky interim results
Neiman Marcus honors Leonard A. Lauder in New York City
IWC Schaffhausen wins top prize at Grand Prix D’Horlogerie de Genève 2024

Art to comprise 11pc of UHNWI portfolios by 2026: Bank of America
Viceroy Hotels debuts narrative-driven brand identity
In Geneva, Christie’s records new high with Aga Khan emerald