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Jimmy Choo continues men’s collection push in social video collaboration

August 8, 2012

 

By Tricia Carr

Jimmy Choo's "Stepping Out" video with Mr Porter
Jimmy Choo is pushing men’s footwear in its second social video collaboration with British men’s retailer Mr Porter that depicts the daily lives of London-based characters.

The label’s new short film called “Stepping Out” was shot at ground level so that viewers cannot see the faces of the characters, but only the clothing and shoes. Jimmy Choo seems to be pushing its men’s items in an entertaining way to reach consumers outside of the affluent female demographic it attracts with its shoes, apparel and accessories.

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