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June 4, 2025
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Jewelry

Jewelers can open new market by courting gays, lesbians

January 10, 2018

Tiffany & Co.'s "Will You?" print and television ad campaign in 2015 made history when it featured a gay couple for the first time in its advertising Tiffany & Co.'s "Will You?" print and television ad campaign in 2015 made history when it featured a gay couple for the first time in its advertising campaigns. Image credit: Tiffany & Co.

 

By Peter Sloterdyk

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  1. LVMH, Dior sign Paralympic champion Pauline Déroulède to ambassador deal
  2. Dior confirms Jonathan Anderson as sole creative director
  3. Luxury Unfiltered: Emotions, not transactions, will guide the luxury experience revolution
  4. Patek Philippe inaugurates San Francisco boutique
  5. Roberto Coin brings in Hollywood heavyweight for global campaign
  6. Beachy takeover from Le Bon Marché stocks luxury exclusives
  7. The power of affiliate marketing for luxury brand growth in America
  8. Ferrari introduces new dealership design
  9. New marketing chief takes reins at Equinox
  10. Hermès renovates Four Seasons Macau store
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