Luxury Daily
The authority in luxury news.
June 18, 2025
  1. Luxury Unfiltered: Intimate storytelling is the new status symbol in luxury
  2. Luxury purchase intent declining: Saks Global
  3. Luxury is about to have its McDonald’s moment
  4. Limited-edition necklace featured in new Tiffany & Co., Daniel Arsham drop
  5. Kering hands CEO title to former Renault head Luca de Meo
  6. Comme des Garçons sets up shop in Sao Paulo
  7. Dior creates ceremonial window displays from scratch, with scraps, for upcycled exhibition
  8. Introducing ‘Heirloomcore’
  9. Genesis to enter new markets in Europe
  10. Hublot to serve as timekeeper of UEFA Women's Euro 2025
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Home furnishings

JennAir appeals to modern consumers through kitchen “revolution”

March 23, 2018

JennAir's "Bound by Nothing" campaign aims to tear down luxury conventions. Image credit: JennAir

 

By Sarah Jones

Appliance maker JennAir is aiming to differentiate itself through a rebranding campaign that takes on preexisting notions of luxury.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Luxury Unfiltered: Intimate storytelling is the new status symbol in luxury
  2. Luxury purchase intent declining: Saks Global
  3. Luxury is about to have its McDonald’s moment
  4. Limited-edition necklace featured in new Tiffany & Co., Daniel Arsham drop
  5. Kering hands CEO title to former Renault head Luca de Meo
  6. Comme des Garçons sets up shop in Sao Paulo
  7. Dior creates ceremonial window displays from scratch, with scraps, for upcycled exhibition
  8. Introducing ‘Heirloomcore’
  9. Genesis to enter new markets in Europe
  10. Hublot to serve as timekeeper of UEFA Women's Euro 2025
VIDEOS
More Videos

MORE IN Home furnishings
Bentley Home debuts picnic collection
Bugatti, Lalique craft bespoke table clock
Dewar’s, Baccarat to host partnered pop-up at the Tonys
RH appoints new co-chief merchandising, creative officer
1stDibs marks 25th anniversary with film, curated collection
Assouline debuts home fragrance, decor collection



RECENT ARTICLES
Van Cleef & Arpels opens first Florence storefront
Hublot to serve as timekeeper of UEFA Women’s Euro 2025
Creative director Francesco Risso exits Marni

Luxury purchase intent declining: Saks Global
Luxury Unfiltered: Intimate storytelling is the new status symbol in luxury
Comme des Garçons sets up shop in Sao Paulo