Marketing
September 9, 2022
Niche brands pushing a feminine French aesthetic are winning over Chinese shoppers’ wallets with the help of savvy social media strategies. What is next? Image credit: Rouje
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","iv":"cafcb586ad2d43bfc1b119a5c69c97cb","s":"8620344c638a2d28"}
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