Marketing
September 9, 2022
Niche brands pushing a feminine French aesthetic are winning over Chinese shoppers’ wallets with the help of savvy social media strategies. What is next? Image credit: Rouje
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","iv":"8025907d6fbd5e8d48c1c6b0dbdeef4a","s":"cd7f7d93cfc38efd"}
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