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Nov. 21, 2024
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Automotive

Japanese automaker Lexus debuts Lexus Creates content series for audience participation

July 16, 2020

Lexus initiates a global socially driven program that encourages viewer participation, partnering with UK based origami artist Coco Sato for its first installment. Image courtesy of Lexus Lexus initiates a global socially driven program that encourages viewer participation, partnering with UK based origami artist Coco Sato for its first installment. Image courtesy of Lexus

 

By Luxury Daily News Service

Japanese automaker Lexus has launched a new content series called Lexus Creates as a global socially driven program that encourages viewer participation.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
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  5. Ambassador-led storytelling carries holiday campaign from Boucheron
  6. Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
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  9. Hublot nods to tennis champion Novak Djokovic with custom chronograph
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