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Dec. 26, 2024
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Jaguar uses YouTube banner placement to push XF commercial

March 26, 2012

 

By Tricia Carr

British automaker Jaguar took YouTube’s highly visible banner ad space to push the Jaguar XF with a drop-down menu where users could view a commercial called "Machines," click through a photo gallery and explore a series of links.

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  1. 'Clash de Cartier' campaign explores dichotomy of dressing
  2. Edutainment leads metaverse strategy at Max Mara
  3. How luxury is the millennial’s unlikely weapon to fight social inequality
  4. Luxury consumers trending toward goodness in purchases, values
  5. What to look for when buying your first luxury watch
  6. Tiffany & Co. acquires historic Titanic timepiece at auction
  7. Off the Cuff: A Q&A with Neiman Marcus' Stefanie Tsen Ward
  8. Saint Laurent Paris rebranding effort to settle over time
  9. Leading with pedigree, Range Rover promotes plug-in SUV
  10. Dior reinvigorates Miss Dior with latest floral romance
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