Multichannel
February 28, 2012
By Rachel Lamb
British automaker Jaguar is recharging its batteries with a label makeover set in motion with a multichannel “Alive” campaign.
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","iv":"dc3f84f99ec5026f76d9966e143881c3","s":"ec17966dada3e809"}
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