Automaker Jaguar Cars Ltd. is running a multichannel marketing campaign to drive traffic to its mobile sites and get consumers to opt in to its SMS database.
Jaguar's strategy is to integrate mobile into other media channels by deploying short codes in several different media channels, including print, television and outdoor. Each channel uses unique keywords and the communication flow is focused towards driving foot traffic to dealerships by helping consumers find their nearest dealer.
{"ct":"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","iv":"82ecef5d566029c19727270d1ec7066b","s":"b74f5b0f15e722a3"}