Mobile
January 5, 2011
By Peter Finocchiaro
British automaker Jaguar is aiming to compel affluents to schedule test drives at nearby dealerships via a mobile call to action integrated into its television advertising.
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","iv":"c860c86a95d9c224ba59df8f5ea0ca62","s":"dff9c63316437bd6"}
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