Mobile
January 5, 2011
By Peter Finocchiaro
British automaker Jaguar is aiming to compel affluents to schedule test drives at nearby dealerships via a mobile call to action integrated into its television advertising.
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","iv":"7a9de54210cbe2ce9199d7eff282dd9b","s":"5999cb716829e6a3"}
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