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Events/Causes

Rolls-Royce, Bentley strike while the iron’s hot at Auto China 2012

April 25, 2012

Rolls-Royce Ghost Six Senses concept car

 

By Tricia Carr

Automakers such as Jaguar, Land Rover, Range Rover, Rolls-Royce, Bentley and Aston Martin are tapping the growing luxury market in China by releasing new vehicles at the Auto China 2012 car show and relying on press hype and social media to create awareness.

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  1. The power of affiliate marketing for luxury brand growth in America
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