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Events/Causes

Rolls-Royce, Bentley strike while the iron’s hot at Auto China 2012

April 25, 2012

Rolls-Royce Ghost Six Senses concept car

 

By Tricia Carr

Automakers such as Jaguar, Land Rover, Range Rover, Rolls-Royce, Bentley and Aston Martin are tapping the growing luxury market in China by releasing new vehicles at the Auto China 2012 car show and relying on press hype and social media to create awareness.

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  1. Audemars Piguet ventures through time for 150th anniversary
  2. Gucci names next artistic director
  3. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
  4. Donatella Versace steps away from creative director role at Versace
  5. Christian Louboutin, Maison Margiela synergize styles in new collaboration
  6. LVMH watch division head Frédéric Arnault appointed CEO of Loro Piana
  7. The future of successful luxury brand collaborations
  8. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  9. Boucheron launches Serpent Bohème Vintage collection
  10. Summer campaign from Longchamp champions green living, gastronomy
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