Luxury Daily
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Mobile

Jaguar Land Rover exec: Premium consumers more likely to use smartphones for new vehicle shopping

November 12, 2012

 

NEW YORK – A Jaguar Land Rover executive at the ad:tech New York 2012 conference last week said that location-based mobile advertising provides multiple benefits for the company, including the ability to incorporate a tactical message.

To read the entire article, please subscribe or