Mobile
December 20, 2010
By Peter Finocchiaro
British automaker Jaguar converted more than 700 consumers into qualified leads for the brand’s XF line of upscale sedans with a mobile advertising campaign targeted at affluent, tech-savvy Australians.
{"ct":"FNvHpsA44R\/H9KMVUAmncih2b+bWRqZjLPAbaor9AzfpWjFC2GpYGaFthJQe3kDw1ANv2WOZVK56lzg18xOtxlJO1Xd4KMLT0bOqQBWx2AKJouw0mSsaUa\/ZJ6blpDHSctOAzCM5H+g65H2Q0uSJk8Eag4kUzVgYHMsthnHw7VUfXnX4ZnEWCaPP961nX9J6UmIW2547gZdR7Lt0oZ6bb0r5Z5HScGdSJJfNXjBbQHi4yN+woXCmmPJVoFWG2nTxBY3GloYnh4J0+ShuvzJn\/ffyJFzoWtoE91z8cWGrbu\/EX5bPaiCIe4cUAjnGXvc\/HlotjHVmowZMf0ks\/OVUsdxPbnb2QffFVrE5O1Po3vLsv+qvzUyXktjaiz4WH\/u1K1OxdDclXBAvJDnqxxnNrJEKO4DlkUAcguMi3uVfQQMJAiY3S89rCiNeUQQqZZs+niW4SOI0GRGecaDV05X7fqKdjpx9Kd1fM9f+wrYithaF8X4hnbH5LUfUysxHU2Ke\/K23v0BK0Db016u+JpOYP1bw88gnnQFcjpxI73qedbMgcn\/uGAKkWlVKf7ThILYN1EUxWn+bnSDkZL62zx34li0RmJ4Fd\/axHSZJETlAHcF1IROfVrRQymsus5ZHjzh2Pzc4GpLyDUu9ai58aRBSA6Fo8\/AHZvbWxd5nX2OYhB8ZIQU0ETLQI10uaDuMOalNTX2unW7A8yU7AxjOC1TIcLwKk\/CNE4zj0NGwZ5\/GMPkIy94VSQ\/ihJUAWSMlQthqJu3NtkLGtvtNwO5MmncaZ\/NI7jR4apV4vjXHAGoEtgBjZpbZlL1L1IWMw2JtB87XZdck11loloOvUU8BWfQ1YfZGAWVXkb4FOMpWLR46sy5tX7qqJ52jq9KYchQbpAbhlU7xZmPfGls\/r36aNy7bz0QKObH0wG\/ghDL7cVHZuNhiCn20kWnRr51V9R2dObcMAIy2xwp9xZ62Qij6qhHa\/GivNj2DqLVE2ZM4WTRKMLdSDXwP7mIwLQ\/4iuGkSyQT4gAzdN7fSUhbRvb1dzyEgc+H3wI+Dq3Aw8Jpzsh+14YPHWg7OZiQGWYwuEvsECIz2cD143yt5JS2GIh0h2hi5S0A0hLuT7szbm58XfDVjgfz6ucVYxrCC8+UeWJ473TxdiGx9S+wrxlCqWlAIM2UPXXcSP7tnXKlnJ5zm+uTXfkUMN5GeNBr2bc+EzRYyJnISL2AAVTR0CkSYyZdp2FwEm8oocupkPr6tbbhthhUbxX3sZWx6LwEiBawvcA5dRgRAXSZ\/dzQsw208nwXHU7FJcQ+3eNtxe2mNG4XOksEcU1dnUkLDHJskl0qHGtQHK\/7NUwOAU+W05Qx8Vdl+0RVB+mYNSfKqh47+Lj1c5qsqxOngHtugHicYutLXsmI1IvF2dkeYwzu1tx92xecXXyIKmuyZmk2ObINnZFb1V92w4ysJbu0UNH5PHjhhKTin6udjBri2rLYpxuxQ5L9NOlv4I1vfzlCtRoVMZpUyY29Lt\/1dhbzSWg8Rfdytw0\/5Mq+lgYxM+B7r0SVwAyB9lY8cSkOY5R+kapI9SEWGbSam4\/EKtLRY3z2m\/BgzL5K+yy2K+VtWS5lamO9EObyzCETfEiLN28AsGBlkLunRW0H35xdbGeoeHao4f8RhTk8OvqRyvHBs7fvM8am7EDZTUNCdQKjsrZzcPbmH8YaSJqU1AP1z40OKdQHT2FaH6XfTcoeJRr8ZuLE85oy5BNWLidiSobk3+8WSCgetnD18UXqxyDia73f20azCI7\/c7tjYY3dLrZzuXiWPOGsaCxNWuI3GEHHxGPUsUc57MC8nljtMfeqskzbKJYAs31qqhOEPNlxVQNzxlOMXTG3Boi7cC4XDC62GTOB+1SvY8wNP+XDhRP3FnKzlDt\/3mYvl8IVyLsiLDezn5VteGc8zzDdiQOnyXdV6wd6o2CG1KCMREPHZRr6ZY\/YjVutRiErnDerc412WSiHad9HeQsi86aHMFQVkuWSeZ0sfoshnXHbdug51Z7WZ5IYwGH7l0SR6rIPHVF+xl2UJEBSAzkCqdtx4gCwqz0zrUOWRnTISVNwL5qoU7GuldGJks82h1tWWAIUQhnaSyNra4M\/Tb5utnQWNmda+6wW7oHj4zNu6Q9UngWxovP\/mn2PkVpcRuiFrKIAuJ08Hf1FhOoQjBRPXcy4WZBakdTEnEtvMMMCcd7\/w7QyiZsoI794Ibs1Ff3eHy\/fvM1b1HQzsCqCLLA1MGC7OYUXEvv9HWCSo14pVNWWGiTZ1zgOgMCsA1zqqVANrhi0TvIOmD1h7jfaYn8uVR8t02sg\/B4wenix+k0DMdKtwo5I2SypcWPzGX308eYWLBkYkI4w7U2ACK0NTxHgbxbtgNnFNw\/7de2KxhF6VBpx7+z6\/dOsvGwJpm2Uztz1mHQv7t7N7WtXviF4O38q2gJ\/rDIdZk\/mMnTHC5TafmuIUPIDlajYOY\/jzMXkBUWUUy9J7jeXlIQu7PNbQ8jufTY+5h\/ksYTbTRL+LR07vSoCyqnYIxO+SgPB7NOc+VxA4FOUpbARGSasv3a86U6xrx2SlsjC5QU2OSCtONMOmbCSzLUDVSQuVHp2jI+kjHoPJUIMl0kB+7KeBirsfB\/cyqQa\/CPRseH6b8UhTzSy8CeC7guPP48k80KIO7\/pmjJ33SddOKtfyBbFz0qKLNcY\/n\/+UNd3OFqDS2IKs8\/KS5juuaJ95hSTZLBng+pz2wAVkZvKEHWwfaDO6742VvjrQGaSIlq\/JNSL4JoEvSKbrXM1ikJjBMuqe+CPZeL6i6JfQLxzWgNtbW20w2NQGreeWSAQTv3+RhsyhTQFVnoEwqi5Wl2XBXYI43zlccEjtZJ2KMEE4EYb97h2O3lrb+hr3wMlvxe7OR9J4NxmDk9OWd0cwGSZltqgqFlgWPtlGgnL33HKU6DZdjdA9nvpzgRsamOt1larpAmx89bcYV2tZIjgR7k3sPGJoW4eN3gcV9rEhPUTM85jfiG985J2MIDCs3GAQZJaK\/jOxONLzqT9ylfrjz9y1s8JpoGUS6poriOZwfCaoawYTTnxPY7d\/UtwhwzkAUDR93N2PXYWhhd7i9BcRjEOtDguePJL33RiZHQNA2D1ceeKgXhhCguxCfTlkGqD0S9buh0JwjRc4viX+BRl3Nl9oALFz7FfeEoJMfjTYFVOIyzoh60MajoWi47GfJ2C1\/pCpEXla8LOPqD9pSWpZzcaOTnhi\/PJfy6uYjNnIA0w870CdQM7\/EjxMVFgwqBcuxQgZFI\/urgDMPGVErk8AfZWI+4wIvmoD7K8raQNB9Y8DMorna\/zmHDmYzD8PYuib5sZPm\/SG4oPQ1ZH6JjXuG4reKyVSXpY5A753Udb1tQuTYKPH1bO7YNQKDw5sdHD4v5nIoHUAFwJvm9pxqVleQFWA10X61gw0\/+8npLJZiQTCwKzjxtMd7cbOJLwNRkO\/XUFZUgETaqN8p\/OV\/D9GxX9I3UyY7vu7sYL2yj+d5z9GRX4P0caoqGKaocfg+OcLT3zBbWkFs9VT0SO1yEiQd6N+I7NjKv7G\/e1bVLcEeqy9ZzDQP6c1I6hHf34ocfejM\/NeHAAV0NNEXfaTrF5PC4Ri0rJ0g14PciyxG1YboCHreRQHqZVyGwK5wqSxdmGKYXXK6zPmGo83Pt\/NaDJQW\/13KfDRUalzdXq+kfHLWBwp7FgWZmIE7i4fVOeQRvNbdKjt3tif\/6LwhsTNh9SZFVoHUmDLw2rfsSvEhKQfW4GGdHi8CHBGfKbzv0bWTljFRSmZQ+yXEk8MkiBjNAnSTLQ7DdrwTo20ZI06PdQEE89eSaZToe3d0ag\/QV9qPh+EON\/y4Nxp3FyCLf0BNZEOmO2gOIb1vO+\/4PJrupGxfhQKrbHbaMVaj6e2Y0cG+H0qBMWmrhQTt+fbp\/83AJgrIDpVHn\/v1GKfKefievcl7Hn0YCuwhvytX1osmyhGwKAUyEC30QRmE6UJDX2C9J\/clfD\/0n8vq4npGHMDcfg7RK5MtexJ2r9iSO4GRJveC9gs3dsacS\/9HO49Q47vuIo1HQqDU+Q6kEG\/PVtk8exWNLgc5ao1bGKz8cDfUsYqeDQ3OG11OCFcofhDk0GOfFfb8TJs4m0p0wsNqG\/NHIAb8jSekyRXBRDSTrgfkzOG5Q5Ce9VkH\/z3geVkDDqUSUkmBxV31mWhj4iJpfQVUT5S8X4RNKGBNaz7V96U+InNG0FF3TeTdh02dkkehcKTOXS0Cck0EHIU+hp4jwZ\/KVKxhILmwfZlGxp\/Kbcdaq+Dphc5TQsRC\/BcQy5YEkiyI\/3\/KMFwCWWsypd6a3500P5zgjgdtRGAIGycTnxo\/\/lnOtPu0VwaPBU\/vZfrUOkUaVBorKArinowMDSh6g8vwDNtTbPbWlU6P+2H1o5Je2ClL2YOuDXue3PfX7VeAin9j6CETlDjN4arT6S05ybhbxc7mnQw+AIKB7SebiGQgpi4suOGQB7wM4YkHFgLROUp9QdhQgS2JCN+dy9YUpA1x\/V\/fSSYgwTG\/jO\/tyTREYEjCv9zYUqAJ5v\/e6KMozWtoQEPbFG1Olhv9yEb8R9FRX\/ckcBCvL5b8ho1O1BQ5CgLI2m7VrDL0CTOJFaxfJvNz8uUG7QdICFTz1jQWom57Voy\/PPt2anjROczkjEZsxczXFVBRbqO25EjVQlRkNb10ZOdeWiPrRkz3XHYlZ1L02CKBmjotylaVMi0\/NIpqBanvRmHTV5KVSwoauZRBleKX8ElEs6705fAIvBj2wbLWv96TETCrrfPJxnfCeeY3ngY1hTaaVOOU+i8pIOW2uPnmV9zKS4MJoWnWFR5mPw9QnKpowK5dw8jGSJWYwXN6Pwy5IchjbuwFc+02AZpodL4uUDufmWUx+w1Zg1DMqnUxDaJY26bxuvOb0L587I3nJvRANAoak032XeJwL1fCrb69NbT1dGmFLfEUacuM9r7WJmEdZ5p2Pi\/j3wMNRP4\/khV2eWx+ZnS665PNqAyK2DDZUG3GQhzwOdg1DyxWKnIFkFBsBihTaaLMZUW2CvXosl2fj16xnQlJu8fgJIw+hwnnbjteAyEPtFRsB0JKWVuVYHWd9ZtjDTyf+\/VMhIahkdBLHahnZEjprbC\/snknrBlOpuu4\/Rj8b+U7aVsrcNCvjhlSawuQx3hzedomGbuKy060f16lXOXWqRfhoWDK93mH1LcdT\/Ze4A\/0wfOqXXivMTFST1ECsaedne+N8\/4q7Uoq3+PThpap8ujZO\/zk2n7puFZwWcfdIIaIaeBlh4O75wL8Q5er9fw3FCqZI4o8QWfXGZVYIF1zTONe+A1NiRwEPm8YG1B8gbq+pdGH4KHdDLxwBEeNAND4T0725W5ZG3\/QxLVFjQvkMspvvtGRt\/UW+XuUIEBUBtLPC\/u2DsO8s1eDyVYEn3NcybzuhuHrT3+Ya6SlKce1HEccpXTzJc5xKGDOy04jd9360uAajymqA4HQRcTeTxCk6y2rYYTFWvxGXq1CNG9yzzw4FnuD\/tmGYMAae2WyHA1XeJfdpMzVGz\/wEyc3H\/zhaVFsiMRPM65j260W\/7kpSDCB2htCYqfw7i9gEmtGGBaAKOGRtkYIn6ZmLrBeZJ\/zz3YN6cklhqQfPZGII2AlHC6uCpj0fi\/WbXH61f4VD9VujRgcL7TK1V0awlQB6CvHr92wcgtOvu69MvQNzozZBEP4N+SmCS3Exr\/8uf9kGbDOeSkMOGnPx9NmM2Y72+y1Gn0Ib\/u3cX2ONN0i+cv4am+kTekGrkgfPCJtDpMySrWkI19pz4EEYHBkF\/kBIkCuRNGf2eYVsQK2aVR\/nHHWBOzVG\/ccExIXiEJ5Sql7zmZitzYnR8kBzEjDKqHExwK3NcSOG\/UXm6CY\/4iBqqSdasSd0PIOSOcSYzo+GCK5QHWiPLVgNDf7NE35QtKQANS94rT0idLwKPMehnaIM2TSK54HHKfy+yCUAZ5R9mT8rLajnfkx\/tvXdA0Uhg+3hnGs71UDG6cjfGvSTJHeVg9lyRWWoZ1mfmjdLbvqkYnQELhkJbgc2k8skXtdYJcnHj4Zjg2tG\/8AWR+1fnmVsX8X08GsYBC0fjUVnCRnZYNiBa3Tsrf7JvSOGh\/eC0mLy\/63f60OjW\/z4nxlivR\/MoI13+cVkahHUZ5ln+FJyxK651EqB4h+qMuChqOwuAfa2BOY\/wr1nB2CUFE4EYMz3X9flqkFDC2CF46jqUWBMyUTtDWONFL411tENAeFnquZ8nNEY9FTeCshUnd0RwZMZBPP7J7uGv2TIkb8n5\/plPbA+4u8kwc5lWqXgNC9GrFoRmsc5ismQclb7zAqkZmwB1l9brke9QgQIdDtV7Oz1oGVuk+5cAXM8SwBkhmfNl4KajnNoxngUoXTkkbH+keKxT1l7J1r1nHbymT4WATlWJsp+FhUUWiDDjh4QC59Mrltk3zArT+QSwWffGncoZNJV5+QeInuIGcqjD4m\/oJ42X7SshKeMOzZT2Qvx\/OfDPfk0ETw7GHqjhQnNSsyfeHZ3p9GYl+qz8kuubY1xa\/jk0HqcD0kiHKYJ405hP5d5cYy59Jx\/vkhOrh5H6M5QtVT1b1Tl0\/Y8QaxPN63Jofu4DpD52DQFCDj9DVNnFrZjHovL5zzChQhLwMtIpmBr2tJBNyjXCkNbk3tZ+Wu\/Kpj7IInELISxpWmUF0GP01xlTuM5dm6\/CNgNWAx\/sguLa+n8aUwg0FutniCwxkZXNRjxVaaOaSxG57aysfHLflQMRrzVaHZ19ys9BaZuoZX2fuJ38hT1uJWK6LeVCHwuyJapVF2I9xDZkWiGxaE+pCjA09fSerq1ceht9QPCPIN0aPY0yj4Utbc1399D0m38LK\/5dX32SuvKqHEqP2k46in4lAbcqFP3JXHzmNtxpJ2S6zQ6CPWE99DjzCgzixZ58LYCnYhXz6hUiT7Jj+Kp6IPIJ76woxBH9QEckjIox22acf1r\/5PaYD34qXUyUhFWDeUqBf621AoozTagLoRnstyYBjN3HzKQy9XjoTnVmGW03y02IAsPwNUiEMYfDdd4JG7XRCwxscRW\/1f+mH7z\/CpsAVve30dXOMWHn1VFuSEV9fFm\/z0zNGXcGxLC0JK3y3Lpxflo2W1AAyznQpVoioEopkE0k\/fiUMfuIoMpEF5\/0QMT+\/HvbavURsTXqeoPgOGRrgkoRlsUHUasLtDt+C50+HmjSRsLHsHIEXcwI\/br4VTexQU0XDajdzLkc4PvsD8eV7yyOci9D6+X6qeCQmQkB7aqDf\/3609KqrXfxjzSmlcRz3c3mrY3tCK7X2\/GyJqdbzYp8FSPrtPXmmJRvP1pRZ0tSOpI06eLSl4yxzOUVNKD8SpmQISd60H2GuFIJ9oQVc8jvS081+TcFce0dvRU\/9BJBjg4WtaBdYMJ5tF5NsPGU6odT2RLd84YjHFP2zOF25uxOqrSP6A6tKm8z19\/xRq+I9ZxqQqP4Z6Y6YUvOnIiQiJ0ix+7wy\/FWwT0WVxZabgz8xZGTphUfGCRflzuSXQyhdHtETtWNJs0j5jpeOq7O0MwS37hRREdKVmpEpsAo2i0z9eiiSzyIIjW5pc5N+kIsKVu8PRXEFKuxO5YHDLst3RUb6spVowhs03ICxOHFy74IFanwLuI3d\/B9MMszT3gkkfU0wwv8F2WI9MVU0wJtg\/VXIPn1vbPP8F\/vILeZZ5azJNVwcbBKH00KuZ12Tdb3OAoDNLdMxPEnU63X5RHsMwuR2TH6gcWGfSN0Pj3OzL8=","iv":"5986994eb8030ca3396cd497d8eceb21","s":"8a0dee239a899b33"}
Share your thoughts. Click here