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Mobile

Jaeger-LeCoultre educates target consumers via mobile ad, app

September 23, 2013

 

By Jen King

Swiss watchmaker Jaeger-LeCoultre is using a mobile ad found on the New York Times' mobile site to advertise its ladies’ collection, while encouraging brand enthusiasts to download the brand’s mobile application.

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  5. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
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