Multichannel
April 5, 2013
By Tricia Carr
Swiss watchmaker IWC Schaffhausen is tapping consumer excitement for New York’s Tribeca Film Festival with a special-edition watch line and auction of a one-off timepiece.
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","iv":"c8bbc1d0910314c83d8f39d3f77b645e","s":"e2f2981a6f0a5b56"}
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