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IWC ups brand awareness with Tribeca Film Festival partnership

April 5, 2013

 

By Tricia Carr

Swiss watchmaker IWC Schaffhausen is tapping consumer excitement for New York’s Tribeca Film Festival with a special-edition watch line and auction of a one-off timepiece.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Porsche Design boosts in-store traffic with Linkin Park collaboration
  3. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  4. Hugo Boss touts fall/winter menswear collection on Details via mobile ad
  5. All-new 2024 Lexus GX SUV stars in annual holiday campaign
  6. Global millionaire count to increase significantly by 2027: Agility
  7. What to look for when buying your first luxury watch
  8. Desirability, operational efficiency key to luxury brand growth: Accenture
  9. Rolex partners with Melbourne’s National Gallery of Victoria
  10. Bentley launches unisex, sustainable scent
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