Mobile
July 17, 2013
By Jen King
Swiss watchmaker IWC Schaffhausen is encouraging timepiece enthusiasts to join the conversation through the use of branded hashtags in a new campaign on mobile image-sharing application Instagram.
{"ct":"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","iv":"7ab61f527fa2b088bbb5cfcff1b9356d","s":"98cdfecf30ba5988"}
Share your thoughts. Click here