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March 2, 2025
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IWC taps The Bourne Legacy series for product placement

August 8, 2012

 

By Rachel Lamb

Swiss watchmaker IWC Schaffhausen is using the success of the Universal Pictures film “The Bourne Legacy” and its correlation to the brand lifestyle as grounds to display a timepiece on one of the lead characters.

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  1. Saks Global cuts jobs, confirms Neiman Marcus Dallas store closure
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  3. Four Seasons Private Jet to host trip inspired by ‘The White Lotus’
  4. Perrier-Jouët, Chanel's Atelier Montex craft second exclusive collector’s piece
  5. Off the Cuff: A Q&A with Scenic Group's Ken Muskat
  6. Kering suffers 7pc revenue loss in fourth quarter of 2022
  7. Gucci studies connection in spring/summer 2025 campaign
  8. Raffles creates butler-led destination packages
  9. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  10. Diptyque establishes foundation focused on arts, nature preservation
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