Advertising
October 24, 2014
Lewis Hamilton's watch
By Nancy Buckley
Swiss watchmaker IWC Schaffhausen is optimizing its Formula One partnership by creating a campaign around the Mercedes AMG Petronas Formula One Team.
{"ct":"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","iv":"c4339a4199b0f0f7d24265000ceb2f72","s":"a1d5ba2ffffd1335"}
Share your thoughts. Click here