Advertising
October 24, 2014
Lewis Hamilton's watch
By Nancy Buckley
Swiss watchmaker IWC Schaffhausen is optimizing its Formula One partnership by creating a campaign around the Mercedes AMG Petronas Formula One Team.
{"ct":"lFOz2++wbOT7A+q\/RbmIlnqvbYtoIdIF1HqaBZ6oXZWWKKWGKZ7W29O0\/BZBypIRtoHkHhw\/w4X2EfElmrMhhGqr8po1z0HWoWvYGoKXSDUagqF5\/qe8sWc90YJHVOo7hTYDGFM83ktHZT0GsVvmlQs+pXLnZ+qAT4xdInFwcBYaOpT+Qgqyf6WZC1poHQ3as3VArT44F7m1cBhbJxkVSHXl4gh4\/AwLhXK0sos37elArVlyG7RLjZQ79MJ4\/9gG4hnF3nVZwUrlb2ImBPjkbMvLwj\/TkKrl45IpWliWdOPVMrcbqkQi8Vs0Ji6pthV24B8QRmEFQmLB9jAUpx6lyJa8UgbKu4lu+MdnXQZB+uvUiHla0Fi9cpvPZUUddKzAOUpWg9qdm52CE\/AK1FfROVdNjt0t+nziw\/O+xVuZZtD0wCTx2wiQwJiwz4VH0BEicOUViHyaUEazGyS1H+jblVDj3YonyJIwG1\/HhIbTqOeGRfNNP7Ds697mmZJgRMMPnLa9Fb09CuHUPVLosHCm6cEFPrN2lYbfkFHTBRD720k+LarCG0Hrlf7nw19+nzhAxfj6ZVP0vxwHtRtv0KuxgUbCa7zSK8W0abTnMUTgO3KOWByya\/nzvCs792UJaM+VEb\/fpPMVLIANSuTOwrglfO97l1tu55IsLv2d0HTZM2YvYXqk0uOC4EXsmlPPdVLsclfZFNH7GTL5pakbUzV2e7iC66peBnXH9lEwABqELkVjjwz34wogawkSkm8hnqSrUyj8L46EP77cxfYyOrKLCpIP\/d1NAY+ajf7jpmj7Xvs2O8+EyBXy7KnoTpp3R1W+UyeS7Yg\/l3CqnAt4iP0XK+g5msiuC\/UwUePnENCTZle5ExfQvhr088UK9eIwJPkIiCuJtDIeQiI+dsKO8m02G0NGRWBiisZ4JDHRY1hG4zN8220A\/NeOlMty5RiV5aKbtpbb26Mw7oLizMEM6rOCHJabbZUwAYlJJale1Y+VGr9HKlFQRrt4xUj4pE5FljAnrkQF7vg2zHRFoyuimjDLkiuw9Kr0+pDrgezSEVYrcgpk53G6Qn1i61waBkCcjf4hK37WEOm4s73wOsMySROg0IVt5HOh8Fnb5StifRp3pkg0wAaHQnm70jf8JuSuSsJRW1ZcQpokKaCwft\/uAX8NqqTAhqccUL09rV+s8Grss7rerx5s1sNrI6LQHjqHZmDdh7hIG5zGG8RJCsZDIVQr+rH49Oi2FoTwYx2N2rtHuXw0rlVr1\/fKIx3td8+2nCtzM4jIo2O+7NV5pdKMkgOEOM5k2g\/+axTT8xvdPP5+HzAMJe2+EYiZEeIwV9ZtlR+I7z6x3qnXpJrPFY5RxP4VKwxPasnbPmUzY1Dz9hu7sQdyNB9Nxf\/TcKXyn+r5PCPHTxNvLLE\/szLb7Y\/oog9ka31vo3gmOReo4qvZ9FW\/c+XDJi+q+N9ywIuYInJD8WVU39WzOENJzhT7n\/xalCESPmnha+YkfsM6kzxeLK0EzheD6MYyE7+IybkeS1D5oolK7jZe\/LeoA+YmSU24N4Qz\/uEh6IIw2nnnsF\/Hzunt+eyLwB+zFVJigiKi1NWOdTOagL+Xb\/gHl8azY7E0bSvPhTtnavPbMkJEfHH4i91M5Cl+BB8uCDetAsQPqe1oWlsUkPN6iGVSZE7TLLKiMgRwPLgxktPrs\/KsZqLQPaiDoU+RMC4DOpK237y26hFrandH5GfO4ARYqvtdFHbQNxJ7AdqL39QeCBNdVE3JcDPpYZxE2bGNEnTilsasvbQr5qV\/1TjbeVmWThsb8sPZHxQY2mSZ1jeYggs7rOSpyDbIA2nsf9D2EvZUARJPLxURUycRFwhFP6F4\/+30ZoRhMkOxa7Fvl+OnVaExgqocgq6GTfVXJ4CLheIkRm5JK26eW0GQNJubmBNeKb3QE30cQ9b9VC1umVwm\/DOqNRQDKf\/l+pTZZ0jRjQoDau9ejMxOE3epSq6JB++z1X6FXQT\/E5O4hqmLiWNFb3Yw2Eese7jj\/1nySHbtyIR1c87HSkYWSiDvuX\/4Nk7VGhYQuUbrGfc16HvksUchNSBQOjN2cEipmDi4ZTs8UrTYj4Kx29dYr9nUnl1LdjlPYMkvbTT\/6enMLjGixt+ivp0h1uOxxNWWW4PulEAeMRLrBpM7Y1PlgsjIjVayIYCRt8JUKHnRgt6NTGjc9IBTn6OGyeqdj0uTuPvLmzw2T4KKchiKldumvZ2Efqv92xQ1wmzfUTTGenCb5nj0cYW4f4BV3yqBwZjkBeHNf1fIpi98ptNGT4wFcEW5ZLZv4mU5f\/PuRq\/OHROMngMCr8wA8B3GUhoFRcWFWLYpH+G2htpEuondL3vQTZRI+fM8Uu1Z745vOguXkT4oFBUbL9GTv\/\/aEmlC3cnbPUIOXHd3ZDyqhdwv8o1X2M\/TuJp\/D0f5p\/jhwhualiP94Dsd27AxisKZQjEJUhr3Px75tMgpaWOHfq4mbw0sG\/IrAfghMc67S98N\/35TQ1f6Hj1MZd9jvvV\/4rnz+Ya4ahTg6K\/FHZJNl18f6UFEEESKZZcuF\/ZnYoX+AwpabG6D+4J9XNTAlief37rEsDbANePndqQyOiANEPLRhHGmnT635TDo3p2MZL9fUEYCYb5aD2vIQHbBfLSkZAgK2bo+YVJJRO0NhmL1YyPYDNtNZYpgZCTBBWU9fl8\/fIyuEN++splRIwP6B686nkksIWT0CNVr3DChJMw4pNExkmmYVfYfKq9xIYklHI8Q6zefY4KUect6J5iD91Xjqd39QgpyqPdG8yNuSuPexD8zWhVKfvolHVs4dyMPTypJKRJqjUlEsrFYkeGlaWhOWVR9yKs9IL+ubYl+yiWRLWL5KnXR6RpJeq+oX8b7c14ABUKhNPhWWBm2q6HM7qWMe6wcYqX8ZwuRRcjp3\/opeVb2FTiZNo96XrXqjii0xsXDeknL6n864gSJXpl9Mu+BUWAfuM79b3UVV5lb2If0O6PAj9hbwoypkhuynK3SoUBx6ClieO4G3FrZQpsZdky15x+J8nc64uzxiaLlIdtk\/JBud+HCGW0nggiuQlRNx1+KiVvl\/Pm1VCtuNCn0YJdXkcLj6GZQshwzbpTqTjKeaPsiz8XzKsLGi7oyqML9NXcuFE1kbg53Fi6pJ0trnrGcXzXebhfBmc0MRGU5UycVeL2hnz07VHEatTy+btEr+l8tTEvhM8Z8Uc9yJVUXp0e3\/y30LH0uz98kAAUdogO8iZ5s\/yjbuzzmfIXWjHfpTfdcBD79PJWl25Zxl6vePIyneT6r1nShSmdCPWZ\/yeluKuxRz2w48ZfXQ8p216u55Og9XqZ7SznTJx+G1Nn3dRy0wWWTOQJeAafaDRZHm8JjuRQ3\/Ix92Lh5rjOHpiODXxGBJIME81Cxiw20DC7glVPCz64pyv1F8UrsSWWFa3eDArYoVamezx4qawWvGTl7EQYIAJPAM3PRYHfATkOk1T\/7DwfTPGuVbGonRuhSv2AlTvE2UfDAXKdg73iroqli+xyWRXaOOt4ac7st+xF9TcQr2T8SN8kvhY8dsHdUPU3b6mcGcFevcLBXLFRn5AVCglvcwlDgQVJxLmKLS7tWL+QL5+kv9imqnwlipzqeirbVM1ozVCy6LWPMY1rxAC9zO7z63dVXjoeC49Os9t7yKYMeyeSsxAQDy+MZkj9H4nWlHz\/HCHrDDukDpgai72b2ZixcCUVU0PU5wAC\/EG4cFrvBgUapHXUwfOAipC9QnoFjpLaOwHa\/0Zml4STbFpwg1aXQ7C+xXLA1wrrGagqxLFVOk5GCI8+R\/opr1DzBuJezHWcrf4ijqFuXpuowBr0rIOiXLC8Ioe9xsooi671f4FeezKv4W8m\/qnlT1H23H7BLjNsgr9m6oaoxP\/HC6afC8Ip2tHOi9IfhUK30b5+QvUbABvxiwhuEef0qAGKLsX2yBbhIONuz0NMFctnDJvGTezoFNKCzn3gK9iFfnhCT0yr+CO+8MgaZeoccEHEodlTmgiO6jG21mGD\/VTtTHRfsMtBGnyjXoOSgQqV6TxtD7Ery\/SYFVJhHR6SAQHH1Gpuo+yyZXIhRITHLYP7yFmpw41Y\/HXK1t85rSKjWKlxg8T15TJWJ3g1KmnwhekwM3DyzskAVY589mWpUkHqZmAveU4tNyQQqLCmf3bPd6YhVQkqzk4rlUNk6T+zXsAdwmAYOUhaDzn4IWSSINBMWueIBw3BPw4CLbn1W5fvykeqJA4UsVELqp+mZMU1Jcwr4vSoiKKx\/00S10WMycea6oAcj1jUW3yxmloMI7EoX8EE5gwGdd8Hi6ctAxyaNWJSBPo7sHt7LOBH1IhlQzZ8e\/hJNrhxnfRCe6KsukJsIwRaWXIxLTxlDnfI+7a+vZQVujIGNVeZR3gDmLuk5oMJTD0hK3kfASxn2dCbJd+WBI6p2vxeiFP2AXhVXuvFEECfbJnO7Yv265wekJu4TkE6hCXQ0KpdeQOnJ2ikD6BQOVCvDynnuJBrHcYdUjhjPxU9zsusgPqhPcdGETKbPzTebU+f57pLON1A8BDNn7RnmZNm+Znuygta25x7St1k+RI8tHnz5yHQhHP6k+tKbCrV6ytmUDqfs27LY4Ss\/fy\/tKH+uw5Kh2LdKL+w1j9K5O8J+\/jKQBisnwuFPtlSlNHY+HYotpAS1wFt5RHNuWCU4e6uCkFF4rYNU\/cM6GI7SHgwgMU9F6iNREzswBfFYegoZ2Lw5d4sM1EciRYMoBdOnQraN9DgGxmHBBR5xR9QBq9ymKwilk+MwfKTLjJXAYgW5T\/ZE\/uqVB0+v8MskagHdH+Ax3eJkSOb734KFuaGEr3ZhqpG7DfvmiKDJsDu9+wjhgf7ofO1ia112232H7mm2nRidsyKThPZ3PToXqJ3OLp3dQfn8WfXYimH+StLa3IVa6N\/czBiDmYnEl1bjRir\/schvLm7wYZ4\/aJzsuH3Ee1\/0nzt\/jNbEpCZ1ONLlNxaIDsiCEsPuWOHpCUKKtL9i6I+PKvKWXTVsdwVfCHny9Gs5NYiA2Ld9mFMqQoGc9uAVZ7ZtgH4eTIza\/KAMoaXHPGkwjt5Hjm16nyZ8sQXH\/O51Ye2opbIaqWhzAU5JNv6kQ2YOMzbf\/8Hgfs7pJlngRjiqrGXzirzy8oGpEiIHKeVi9WK1rKyNCo4p6dem8RGttyDbOM03NuIHR+S9+80BYSgT3AibMQjBYIOaO0qQ5fSl9tT19tM+wB1wBZi4QfCVT4KXaiRrYyFpO9+3Xc5SHNFsPKkLz6LDbXfRcdfAz\/psWLt8xiREwzmDfJT5Qe\/mMFRGfvNdTSVg6YwKysV8n4\/NOyCbrlxC47P7bO8\/LUVnXZHMpTMwmTmlChJUZFxqdaoj1Vwn2BFWrWYeKNwAqwfXO3RbcY0Mc73lmGg06qrYFVhPmb4Eu7nQ5MaEXvlrcSb6NorhYtifeIjloV\/bw0pHAsfDagJBG70x0nE+Jl\/iSAZ40b8e6kx4HGJHi3MAKtSeIbI0LDqFS1xjKmfSsRnp9hGSqdH4z3R9vLXGWxnVoegYK2Ki4hQLRyGV\/yrns6O2Sm\/COMtVPgUpAo9hckC1O946GPZ1EWqxlfDljtDsCTV43EInjr7gUDKXbmF8zQ6gtlXZ1WarHG2UTHyJgge2QJG0PrbclDDKEi3s37T2S+YoVO2rEqbYONp4N0ViD10Ol1GsNsSr3eDue3iTbCCjR97LmV5xb3vYvhpOEYuVNkMWNAfJHG7nm\/WvIeD3F3qYyeQ0sxnSNHAFNXz2QXYXrcpxKPhGcWjN+7NqejDeu\/eN\/AxjFmLxyPClY+be5h4JBWmOqw9Q9hpj+o5nlDZMOVLXjecWc+D1rO3+o4fHRhOTae7aqvAxtYli2XyiZTOjnBCsMccEHLgCiykuzzUcqiBUMn9Hv0HSvkR4uj8Bkn9SxmaO2FjoJqtG6qA7AfvnUn8HfyR+ORMIWA3SRTwnBNv277nILnk063f0a+nzD9Bkj6KNvGntuGbTRYjcG1X5KfO5YNqZEXxR\/yEtIOk9IzwiZGjrYRuoNnoBoWPDhroXlbeDyk3J9\/1sXLM686KGomzF16XNkH9Wms9pEsMx2bv3HHaRMkyBRCVIT4L5dBqgBWncaaycN1adaq\/rJFvLpyDYU9plyHqo8rHGNOLC4wUDipYT+4wEX7pEz3H3tcZpSVhaC\/8R8\/3YMVdHqk+4rjFzri\/wmsu2m+8EI\/bZJXD6RveMtdEQlOL9GvpJRvVhCrXu8ZwUFI2ABftGQAi+kKO4J\/Ag0UaY0Jaw1hNPMzD\/jdegAXsA5wEERzSh6h1\/twnjFnaNZrDIjCConxUyL+uJ2KvbYmSSU2svY09gvIqsnr5DR9u2e5y4WGwfu9vvmznJWgOPl5RTHMWqgU+XK+IxZ\/PgddonyL1YoPwWJsdeYB2E8WLYssoxyEXvdwHX029N4lccrzMzH\/vbEU8m0T+WUaKmpzGsOTUGr9s8e4GzU0VfBL0BaXE0gNP\/MuD+Zjh9Gkm0QxFA0uuEf5ThRO7Ij2EDpoIXnTL\/WgPtOP06z20GB4EOW6loqn77jnBJehC0Snp1sOUmo1JF3dY5ZiNLqyxqs9aC8loLQJwA9n4Qi1BRvufLw6mmVy0nadi2B8vJgCarSARc2mn0+cfNeSUdmOHD+O3\/qYalYVapOrS3vHAHzU3UDRLeCfRUX3KVWm38V1A0RzV+b+vwFjWuQpKt7vt1Kbe001tW\/TDyRO2rQLfxU5q+0q9+2dd9gGrpqPVUhnFx8It\/8olgwywE3ckhOGcIc435XU29d6KePQlHTN1OUtIaPpj5L4jrxsSpNKZTmHLkT5j0tI2XkZAdN5k1EI2b\/uUDO7eciQ\/1KbZV564vJhxdXakxA+Cu3g0rAcz4wI89Ew86k6wiQzamC+79Y3G7vgD+UY+e3pKoo66RQtwEYwEQOuOhoYB5E0wp3Zf7aSg+cqVGhNud1Iv6zPM\/UI9\/e2JRyxYT1Qx0hRwyXGiRNhSQFrY6ecrybN9JbUY0An3RwBSCQvtYXeeEk2ZBBqq1hZm\/2sl39QwKP72gxBk6hIN+UdRA1VmDJhDdWzUPg7IObwLHEItJo\/b7+ggC+0H\/9JGW1YVAt37QJxcM1FIndfN\/BNr18b7IEcPW+RENOnT6vdHjpBn0cmgBZDPF772Hp4nU7KuwPPw2Jtq2ueuSQZEK444W2JtA46d4FAnQmPNytaI5oIjvMaai8U5JXgD+XjbKq5NaV9STYTM9FbitcUy+OdgrQmj\/jxbZsuucWTzTNC4jgWOS3IkyIastFiqCWeapH27mpRwNJGSiOyon\/fthUQBH+wicfgsUoaU2yET0O7OMfriIvaOQ2yATl7OyjmOVCjseJNIkcB2prlKh+AmYm+zRts\/Mk1+VDKI13VYMn\/xbE5q4HGwHkyUun58X3m4y8LjcbK10CTYWQj4vfJAsYDQmBObQ7zBOOk8Dj+AhsbHN6bDhAx577qQdQadvb0o79IW31JWWnJK28hLQ\/ZGTf9qXpuhdScSAP0emt03nGaBmVAPNNypEndN+Izq\/pRyTDMOmUO8T0WXTie1r2yiRSmoKNgWlD95yKQRv0NRPfUdJIFslm3mttLQKRALQkxo3muO0ao3VrbBnLh4x07Vr7oPYPZzaBBgIJOOKbxSk8j1zqAMHY40yl3aGbeAH4FBH7vJn3aII4QPtitHHofczZ2bllkjnN\/Mr0+KZxsYNqolYDyh6w7eotve0rUrBxzIYf7+dmQrUZGvgiQxvpKT2aNg=","iv":"760954c1b7e012c79c7e690e1bd65bd4","s":"922e5deeb1d64667"}
Share your thoughts. Click here