Mobile
June 14, 2013
By Joe McCarthy
IWC Schaffhausen is appealing to its consumers’ preference for tradition and detail with a mobile advertisement on The New York Times iPhone application that heralds its partnership with the Mercedes AMG Petronas Formula One Team.
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","iv":"0c6e43b58fd48c908461c37c94d0528b","s":"3302d80b063bcbe1"}
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