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Mobile

IWC exalts Mercedes-AMG partnership with mobile ad

June 14, 2013

 

By Joe McCarthy

IWC Schaffhausen is appealing to its consumers’ preference for tradition and detail with a mobile advertisement on The New York Times iPhone application that heralds its partnership with the Mercedes AMG Petronas Formula One Team.

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  1. Women now represent 13pc of global billionaire class: Altrata
  2. 2024: The challenge for luxury amid global and regulatory changes
  3. The future of successful luxury brand collaborations
  4. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  5. Dior goes for gold with flashy J'adore campaign
  6. Sharon Stone embodies Italian glamour in cinematic Dolce & Gabbana campaign
  7. Clarifying luxury brand values and positioning for an evolving marketplace
  8. Luxury Unfiltered: The real reason luxury brands fail
  9. Altiant is 2020 Luxury Market Researcher of the Year
  10. Bentley anticipates first electric SUV, arriving in 2026
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