Jewelry
May 25, 2018
IWC takes to VR for interactive journey through the desert. Image credit: IWC.
By Brielle Jaekel
Swiss watchmaker IWC Schaffhausen is aiming to position itself as a pioneer in luxury marketing by rolling out a unique strategy in regards to virtual reality and digital film.
{"ct":"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","iv":"4b45bebe8a008c4297116d7d018bcfd3","s":"9603617bf85f619d"}
Share your thoughts. Click here