Jewelry
May 25, 2018
IWC takes to VR for interactive journey through the desert. Image credit: IWC.
By Brielle Jaekel
Swiss watchmaker IWC Schaffhausen is aiming to position itself as a pioneer in luxury marketing by rolling out a unique strategy in regards to virtual reality and digital film.
{"ct":"YhARl9jGTirDVZfv9oEOsCAFIMAGChvuz7PWn2fG9nGIjjPGcpvDDmyYySBzb0EOJiMyDzS9+dY3A5DmO+w2FmhG1ULuXrymqRUMA+R\/jOetLupwKNZfe7O8cLvpJ3ESl4cKdH6+sCDK\/R4+Y6bBuCa\/fP\/6L1TT8Q6+2VAW\/3wmCsO5QyhuV28E7SFopCUEyBMxi0l07rgtZZNE6wAHukUrBdLxuWmN8Vtpt28LRQE5\/mqjfkZjspbdjTJ+HopDxdu3Cvb+Z\/7L2Hso5DN8E+dWdXeZD5mIjqTJlHtlVuaIfvmo1R7wIN8bhD7Nu6TKXwDA+y3LIAQ0Ier2lTYwjViw9ZZVmW3cW2ZL+e7M5n14RPpKo8knCcpqJUdgRkapZNbGwkD9N61kQQI2gvGeDO2SH\/J2h0lJJUX2e0uljjf4H1tlvASaHMJyHBui1shMeqypOeMaI0Q307lmKwsnk9Gd8SkMp6rCwCv\/I2AIytptwNRb3kPuide\/RF07H1fWyr\/Ne6HnWyKF2AcQNFZZCdijINIOetaAMjsKH2ia5lV+SRIPViWb5DXxJmfpnI2lWUAUabVQIit70N\/WLtNyx9yur8xmWWCRsITSJWrw\/Gx5zrsICjC1teZCpR7yGN8\/ZF9+rgrVaJlYJAMlJQAxs+iTet7pDmkDc4VRIlhwRgnLeIvQJZ7n14iQ8jLv5+6y7a9nEaKjR3KQjjCGjvlocovBHoDbhP+lZpdncWkDXkhnd7v\/uhmbxo3\/Tl6OiZFfiJ0MjBwpcOBevfziEK5vmB3sd1RaU3rw3gJN7RUcDNOec3Awu\/nr4tAtpNBWV6AbK2waFJjo3hUmfdBT80B6S9Edfw\/n\/RCDueLGBNuyic68pvJQ+DVQJMOTxfzyysQ9JYlUWQrqKoTzMhoLu\/u\/0on6sMraH9Jdg5IL4gnjJwV3XNME9sMXQ3DYXKc2xaxtnG5Y447HoqvsrVeuWC67bdscfMC87ZKgR8UsP+9N+rGMFZ3oRmAi7+\/KTecZ23P0RVgWmxXb4EZGeJ0w51G\/8kgekX+hTiLvN6prLrKuQyNiWi4tP3sVwHmoV96bT5tt+8iuAC2e8h05g4tDAt8Ois3kNko7vH3lDGwR9vzRSKbuy+k\/x\/9sXo\/Rfa+29COaJcHBwnOr3PVhD2RdLw\/HiqkILQ4lESzDndZ1dlKb82rtkTBL3sy1WMaYvs22kO8YTq1VsdUS0hE5kTbdKFHwVWcwhZb2xMXaaiK6q+RtfUe+RNNgEzfEpWcd3ZSYnASJQRyr7EaTadk+6XaG4wqEi96XfJOo6Oo0ztIcIQG+jps1Myg7IsvhCEYS1papaGTnA6cxdl7CNW\/FQclqmqcuB9DTL95J8eUvNGTKQE0ODMOMy7YmjNjDbMgyCx\/ACeqkJHz\/N2gl1MP27w12x5FXXO8JI4vs0gBoysHnyBO6b\/h+63kz8h6GGy7l2gYybYLp4AT8uD38NZ8MZH\/H6Jx\/BJjGga+gIVTyIS38VmMDPb53pN1k3LtNOnbo4GRvEgqtMNVyzSwBAVmmVH95BlBAD6L0twEUWWsM747TOYtLHZrCJaS5PYP3OuW6\/XjERX8KLehEFuTe+3Ua3143DsAN5VbYqwS4s0W\/y5OJrrfLYF5YFhc4MXhzIE3crq8Vc3rkSAFP70qt+GTCDYUtw9Dis9iHCcSF4qb1NL4UYCekkPUA\/HrczflhnbU08UyfYpjGSIvC0Ba+7My\/0162wUyvGngyUdpv\/FSXbixWU672zNZ62NEYb\/TJX0Ut5INU1bJRP6XA66rMcKRF8Ebt3gLL\/1yiN4p3jzBljzHDe413rlK6fMDMfUiAQGjLi3pZCVpOHOK5WgFLvHmkM2w1AVp0vtAETlHIzlfo5dFSNUYYmEypeIQrX4Q6LKBARERGsxUFREqo+MU37jsaz8M4WzGa5yIKZ0D7roZx\/jT7fyibUjJTATop\/XQKwgSrEn7c88lsq00\/T7oLneM2FC0cI\/y7vE9zAOTbo+L39z+PniMCd0xTHrFbB\/3FOJjVIeV1wjM6+28rtK5WQgIsy971Sv3zeg27n7AWUehomGKWltSv2tYKutSB6J+RvYREyfs4A4eVuDt6hz9YoSlaUsCBKDjye5gWZwWiBT0njXsCrR+67YZ9gbaWbzQOP96CuEpxostMisuX1yH2X41xZtEN0xKA8Sy8VqCdgWo9P+GEEatoG05kbzyOWp4swXxSW7lzL3VInfns9z\/qdZodoKvyHGAoFYDZ\/9AbVjEA2xARW+XOATEfGQ9HKs1v6FHJ+qo3SWMZ68U17ZPZVpQxkzx4nM0W+Ixi2LKQS0yB9swDbLn0ETLBa7I\/OGe\/sZl7+V8XNc\/rB11Hr1hvjnLECAjaRvekSx4hnrioTpRpTu0ytkfj\/zNH2jcgLo+oQFxYrJ7L+l+uwQDK0Crfgtj3qqF\/V9mewW3GbnRT3v7UoFvZrmx4\/ZVmmUtHWWjNFNfWVbHVlTu6nsK0EO0xhJf6Xy4iixr58HL4YNaSiirFzNkUldeo2ONthY6xqeRKk94dQjIab2jqNFM5v+\/WmazVMvK11xBb5zPStSQtUTkUR9NcgjyA0tVnaOWadUTB6YCP6L3\/cXb8PplnBX9ZJwqak1xvnuOeCpF+ZvFZBeOhTNbmJNY1D09BU8gVD+xl\/Ag4ndatha\/ZhUwRmoopw0czv1oLVfpoQORS2VtxDui2ulV0mXAN9denR\/cl\/ahu0PKOzLrsfItvN0vmzP9O0CPvupKMXaKZ\/V55QINBr3AWyNe+dos+gjcIozPHQSlV5FIskzytcfwipMMb661FQXODhvW5eC1BOLTDY8mefLPIew1TDGyASWUDtRJyHofx4YyD3\/I\/u\/9wNBj1ODNoE7tsP6QZbswmIjCPww0g2aBZ8Wi7kRqhIwggbA5hiLYd9Dma4tUqxrqoAZnCQnJeKRP61BwgfvOarqhA1ZKswtiTpmzQ388rtrY4Z\/BhJzgygD3zf2eQ6NGOzCZzKfP70S7q\/Qt\/70ajFIZsQixAF9ULbH\/WtNSDB3+IB45Bf1cOYXi3o5yC1Rq5c2CdY33YbmPqjWAWlLAR28fwfg4U26Gq7fr6czKCmPZQpsSA4ccvvtH4+lPwjzj44sMsOcY7QZe64Gg\/CpbM9qLJLmquBa98W4Z\/fJiQFjVQjPpXIdhKD2moSE+dhdgkAuMws5RbNeSQ+5xEEqcmH9pziAT3dLQKZByEfd2Ao4wS72reBAeJbFJp12D1FIBGdcB8JOVHlP7HrKXV1olWJ8NYsVzqFh+qS93M4FQ\/Z4fXsBKYCPkiV8BwDjbivO3l4knRcUVFCLPgtHB7S6dLJBANfQhSzSpLa\/TAFqZ0hEyQoxIinOU5kI06a6onWi+BWTsMY4FXSmn9rukV1yhZnfu7Cj3Yc5uOGfN+VpAP+5sbK+Inux53xOfl7eS\/lAZuyBOTojBWzxm2Sn5O4pWbh4kh9s4iBdRHSQBUjLl54YPzo5Sky1wod7+alqoOeQHdtc6TxbFl5cLQIQS7XZUv99aZDxiiPCdTwEe+Op+WpLtVuj9rD9K6QepAxxIsn1JMFaCafY7jkYfEeKGfn267zkNoO6SXdkhprA2AKmBD0Aya8UiO\/c6A3Mqo56XXzFHm89uG1mRuWczXVWmTZvW35DLFEX+2mILnripMNMoiaXstWyHv05XRlvvKND4JeyGyQLPX3Rw8ysppC\/+wKq\/xo1FzI\/txLg86B6H7fPuU9tTHblS4n0\/FVDGfv5z5bQmcOo2dhY7n72eDdZ3lFzeISYNhp1uiYZ7HfI1YlTfIwYoF8vTRM2yBynSFk4FBNKdW1QsHfnfOrY5HiJc1i1J287uInPkB8pcjaxrFNW9pUeIqEBTgIkE268cL4qoTPmdq\/ZyBtQ36D0OkeuvFAHhwZt\/4IKoIDrFiA0JBIa2VfiUC6qwapSvI+9seDAYY4Eyg6JvV+XDQnbKlHV4vbOvun9Y6qqw5ZI6TtJGn0S5rRs8G6oLVcJwZkXrVXjrKsu6wL4ngBrIuqvsrqLNA5gFG0NjEMu+HubKzSTsnyny\/IpWcdYEDJIZOQ4vBhxTR4Lsn2g1fUAALQjwsYJJOBVXgIlr6zM2u\/p5jtmHu19eUQ8ALghRH7SBbt23JO1tbE1rIwp4rkGk2gqb1ZmYjTXe+pqRsum\/IIVlbBqxQhJpNI6B789a+J+frlgSl4HzLqD\/X69qA3edRUJF7wcrjJCX2+0ewCWDiJMWYrdFkZr3eq96ZEEzChHNlQSVxlmA3yCYAagUb3Q0pIO3yXL9aO2L4Am62tB1scrHovbleLVkapEgklDzzKRl8EnlidJW7iR2gFIUDTK+w8d1h7iUVTqxRnhK3t03d5x11IJ4OwQGefJxeX6fL37Zk5PDy93MtgKqyl0IGuNh7AH8BbF20F+Szh9YDEet\/cJpfeprTem9YBraiCYKGCwirIWobN\/Han3t3j8tC+lVDogSKmdnve8FLOfFfXL5O2LBE8putiVJkpf2tUgrmVYirwIZgmzY2XE80UhEFoGkQ0qbBbm3Bfq5ER5rAyzRfA\/TKPuOF7gSHebC8t8DNQ6LMHqP0JwTfAGh4Vb2e8Y1r7tFPN4Q\/1v6fBug+ARKbrJoN\/YjqgvkN703mAWNkVkadpYWEs1Hudp9PpWPT3CpLex6XhRogcYX9vcG6aJ+f7Iq4p+ZbWRLKElyxE1pd3TYsj5Ke5hE1Y\/fjnwidgiC3ANHlrlF0ehaR4U1E6WEG+kh\/BFj6L\/mHZN+4QG0WVTtK7ipO+H1G035Mf+IzEK8Tj3zhfQgQyDkA2LU3rRwTqOQ5VGG\/KuDwtHmj5YMHHPvUsXcIvjJy1\/9YdBVilFj2n86PVWfViD1sprH8dvxJNBT+eNd5xvD0gekVQtgT4\/6iQjTdCffGXliCtnKkWk3lsPFpCmi3NCf\/wdpaN78v\/VfK5goEzJYSFpInSw5OaAqvwLKf5D0FWwiPM446JRBgBCvVmvmLx8JqA7ysYLoISBRDFPwWpRSxPYWlIBg8X07ttqaIBpbZ6Crnd7QVOVZ2HcP1+endqB34pOeZ8r\/fHHYdbfnMe79GtCOgpb22LGmJ58bbCVQ75lAzve2JUQnMH+PF\/sVih1ltagQsjkbZwtJBEAgDCXYOnnyNKAQEywq0QGzmH2val4VQ9p5N27FmF1jXjWGe6p5bkQCW9Aej+XneD1TChcUWeg7BGrsjKlaaQEn6tQA2cdFqlAFPI7x0zByC8GgmyU1wry8U78+T87Ah21xsYH9gAMrbG05nkkJbjg8TZMeQsLiMKVwOXn25f8pKGd+dFcmgJuC1ZSSEo05ADY+6dYWYQhwXCoJMgkS5Do9EXD+n52sRQXtNtl4V9XmHebVfnXHz6wI4a\/yQJ2K3aXrxZ3ue+rbJ93vgTqpMmK3F2L29LWq\/NVailvtuKrdBtAHPqS\/WSsrCQtD8Kzhq+Grk5WIwhiZMNkuOAY4+Tgth9u1WCBAc2ElUjAxJDvMBxIrSfuV8quPZNNplm8IbOZqlYD1UY0UrPSOR1hy1nBC3pJg2zqAJG10zuNwhmbSdqYx5dP6hKtbIYxq8Ke35KOlZA5eTDczbQwvo3LCXDNDxgfbUN6XA8UEMC4x8QQaesZLjx1BWEHFNEBn1HXUIXojSFak1G43ShxSWMC0Su6VZpJYcNo8rNmIZvnVLko8jaDoB2Aqi2Ym4CBSuvoAGsIvFTOm1PREtm5u84HC2sMu7Y2n38vxgRYXVHAbkZBRkqRD0Kd00ygM5mK0MnMMZGBAK0245nZENkhP\/0WgAQhOdNB7kxYplEZgKjBvFjgOLx74LgYCgyGiP4j5SwIbz3hzckN5k+62qjfauK\/05hBOY\/eRK0wHbpm4Fq19uCxurRvoS0tY197ShngK95Mfybd\/Mf06QP5s1FWWSpyHlXSvBC\/3Lr6DV8PahUpq8sbH+OFVVIislwAYytZ88D5tOujXwq837yoLB\/jJl\/EUTF\/gjV3TAEvxod+ps0OILwjFBwb0PtqZzIGA\/SLpfdFSmT7QcvJRbNsxnLsGu1S+c5Fx9rYKFQbkHUXnPOjWVw1ySg5gf1L6+GmDQuVHbZN8lqwrPKVNtuuejTT27Va3f9F1mBZcVBfa4fIoB9tYF7GREX7889G+QmzbniJ9y\/n0s4kki8PvM1NwDCM98EAQVFvFEw6aKpErsY+S\/EaGD1+gesWg9pjZcB5Hojw3aL\/5sq3dfbjsRhWTqriIHzmA10rJtH4\/PtoTsV\/iUXUgtyKOdnP4DxybAx6eG3hmxYSmbUiwUv0i0EcPLmlCtC8qo+MG6Zrv3WxyeL2BTQwPgjBckq3kgo9x4aYlnHRFHnDl0uOuthMkEf10\/fAgl7JddFdHVtdsRmEYoNBmktCvp68hA7n3w+F4mqFLZJGX42HwwBMjEW5A+suLjZ6GYSy2nQECeIXyQUgL0m7i7oeEYOC3mP6IWT3dJwi1I1Jy\/eguimapeRqslR\/zICbGtu2GJ9dstvnD4M1C1HywaDUuQ1Vk+LjoM6+z1V4skFRjvVmcHoUfqyHa8r8uKiuu25+o1wG\/upbBdDrXIiz7SkZgBTg2GYnt+t0PSUmlMhEz4j7Kk\/euwkOboTu\/rWQe7EMe4WUuEVshiuh6pel2zzsCu6kboRLUomS\/zdzZ\/l3pK7Ky33Y\/wHcVNyR5T402JyB3oKieDXtb3Vg1hrIa6Mmhu1EadOdaOzFBgC+f12cALFBM1oPBqWsYjyVPmcJp35aGRokG6nFEXAEI6lC\/zSzprZuq\/aT5RVMFSnJOKUI2X9kzZ9DQSdyRRqdrAYFWqIC+4vSaNPLfeAUa\/SpVrVTqwVbtIaGh03H\/EJlJWG2b4HMchUxX3IWCX0XnpWzGU2pVaUwOmT0LlAqUnK\/87BNqsCf6a\/bui\/ay50v856TXvvllxGZFXTh56+BD7iDTjXoFUMvS40+zGzmMDLVQCpz2xRKefaEK9JylowQ==","iv":"a6ea8ba496ab24ea72661e6325d1316a","s":"1c59bfbf32ffb636"}
Share your thoughts. Click here