Internet
August 2, 2012
By Tricia Carr
Swiss watchmaker IWC is relating the challenges behind the innovations of its timepieces to those participating in various sporting achievements in an all-digital campaign spanning a microsite and Facebook.
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","iv":"6ef16b86f9805866149226f4e03c9b70","s":"c6f99f385cb6818e"}
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