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Dec. 23, 2024
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Marketing

It is the end of advertising as we know it: Forrester

January 18, 2018

Longchamp's mini app on WeChat WeChat becomes vital in connecting to consumers across the globe as conversation commerce grows. Image credit: Longchamp

 

By Brielle Jaekel

NEW YORK — As emotional decision-making continues to uproot the retail industry, conversational commerce will become a major tool in retailers' arsenal this year.

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  1. Mood of global millionaires in the pandemic-era
  2. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  3. Preloved items from Hermès hold highest resale value: The RealReal
  4. Luxury Unfiltered: When brands fall spectacularly short on client service
  5. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  6. What to look for when buying your first luxury watch
  7. Harry Winston emphasizes duality with new watch collection
  8. Luxury slowdown reached Richemont last quarter
  9. All-new 2024 Lexus GX SUV stars in annual holiday campaign
  10. 2024: The challenge for luxury amid global and regulatory changes
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