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Internet

Is Twitter more effective than Facebook for driving sales?

March 29, 2012

 

By Rachel Lamb

Even though Twitter has the ability to reach consumers via sponsorships and quick links, Facebook’s more targeted audience and commerce abilities make it easier for consumers to head from the platform into stores or to a commerce-enabled site.

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  1. Authentic announces Barneys New York Residences in Tulum
  2. Louis Vuitton goes big with temporary NYC store
  3. Genesis House presents winter light installation
  4. Alexandre Arnault named CEO of wines, spirits division at LVMH
  5. Vestiaire Collective partners with influencers to combat fast fashion
  6. Off the Cuff: A Q&A with Natura Bissé's Patricia Fisas
  7. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  8. JLR announces all models will soon feature FSC-certified tires
  9. Moët & Chandon, US Tennis Association reinstate partnership
  10. Is Diwali the new Chinese New Year?
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