Internet
April 29, 2011
By Rachel Lamb
Twitter is often used as a forum where brands can communicate with consumers to inform them of special deals, in-store events and online exclusives. But does it actually do its job – drive sales to retail and online locations?
{"ct":"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","iv":"e6376904a26b351f85e51802a8f8fa6a","s":"a7956a87f4fbf2bb"}
Share your thoughts. Click here