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Internet

Is Twitter an effective traffic driver to luxury stores?

April 29, 2011

Are you tweeting?

 

By Rachel Lamb

Twitter is often used as a forum where brands can communicate with consumers to inform them of special deals, in-store events and online exclusives. But does it actually do its job – drive sales to retail and online locations?

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  1. Fairmont salutes company heritage in new campaign
  2. Mandarin Oriental restores Italian castle
  3. UK luxury fashion exports to EU down 64pc post-Brexit: Walpole
  4. Audemars Piguet pop-up exhibition opens in Shanghai
  5. Hyatt taps American tennis player Jessica Pegula as ambassador
  6. Pierpaolo Piccioli joins Balenciaga as creative director
  7. RH appoints new co-chief merchandising, creative officer
  8. Luxury Unfiltered: How brand value misalignment creates billion-dollar losses for luxury hotels
  9. Aston Martin, Apple release CarPlay Ultra
  10. Genesis sponsors Gold Gala in honor of AAPI Heritage Month
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