Retail
June 11, 2020
As voucher programs have been implemented by local governments, ecommerce platforms and shopping malls, how can brands leverage them in China? Image credit: Shutterstock
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","iv":"888a02c432d76d2d76e22b2430a9f65e","s":"ab54f7518146405e"}
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