Luxury Daily
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Retail

Is targeting vouchers a successful strategy for brands?

June 11, 2020

As voucher programs have been implemented by local governments, ecommerce platforms and shopping malls, how can brands leverage them in China? Image credit: Shutterstock As voucher programs have been implemented by local governments, ecommerce platforms and shopping malls, how can brands leverage them in China? Image credit: Shutterstock

 

By Wenzhuo Wu

To read the entire article, please subscribe or