Retail
June 11, 2020
As voucher programs have been implemented by local governments, ecommerce platforms and shopping malls, how can brands leverage them in China? Image credit: Shutterstock
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","iv":"ba77df5cb6abe3c8129118a0e51985d8","s":"58fe747d3a335b05"}
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