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Internet

Is social video the new commercial?

June 11, 2012

 

By Tricia Carr

Since television advertising is rarely used by many sectors of the luxury industry excluding automotive, social video has become fashion houses’ channel of choice to show new collections and a brand’s lifestyle visually, which is a great deal more effective than traditional commercials, experts say.

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  1. Diane von Furstenberg named Icon in The Time 100
  2. Rosewood Hotels evolves ESG approach with new initiative
  3. Blancpain opens new US flagship
  4. Luxury Unfiltered: How brand value misalignment creates billion-dollar losses for luxury hotels
  5. Off the Cuff: A Q&A with The Residences at The St. Regis Los Cabos' Cameron Kimball
  6. Louis Vuitton announces debut beauty line
  7. Saks dedicates flagship windows to ‘And Just Like That...’ display
  8. Maserati revives racetrack driving experience
  9. Four Seasons Yachts previews Marina Day experiences
  10. Luxury Unfiltered: The real reason luxury brands fail
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