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Internet

Is social video the new commercial?

June 11, 2012

 

By Tricia Carr

Since television advertising is rarely used by many sectors of the luxury industry excluding automotive, social video has become fashion houses’ channel of choice to show new collections and a brand’s lifestyle visually, which is a great deal more effective than traditional commercials, experts say.

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  1. Belmond to launch new luxury sleeper train in England, Wales
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  4. Bentley anticipates first electric SUV, arriving in 2026
  5. Loro Piana, Harrods celebrate holidays
  6. Rolls-Royce brings new showroom to Abu Dhabi
  7. Burberry appoints new chief product merchandising officer
  8. Four Seasons announces World Kindness Day activations
  9. Luxury Unfiltered: Surface changes are not enough. Luxury must master the art of rebranding
  10. Lanvin official outfitter of AS Monaco basketball team
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