Retail
December 23, 2019
Consumers in China are experiencing “influencer fatigue,” which means brands will need a new way to market their products. That is where social selling comes in. Image credit: SmartShanghai.
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","iv":"920b906eff96b14b262dcbbbe8897cc1","s":"912f16e495fb5df0"}
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