Multichannel
November 7, 2014
Men's section of Bloomingdale's in Palo Alto
By Joe McCarthy
NEW YORK – Many marketers view consumer data as the ultimate cipher for understanding purchase patterns, but contextual data is what colors in the larger picture, according to a session Nov. 6 at ad:tech New York 2014.
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Wd0eQJT665lcMb+VNmURA7xj7PdDfRVl7efO5v6JV5oe81yOrXK8DIBnWdMun4BumlhOwKKNzqEhSktoqoSzjBQEHEoT4ErxyEfa87LADQA1M21qNK0nMyvH3OVMnLMyRuh\/PCNsNLavkJP\/j8uXWahLxhFVSiRQ55xQBLbwBW\/sEjgECMXP4Co7r9j8hCaOie37GaYxlQVSbhPegBvlQe3b7MHw4Neb2h8AUXjrjkr0Uj7AA0D9KO\/JAsvtCtQ10jQ+RD7RI5FXmYkAs30yK+91GsW5iZgWyObNUnIwrpzjQHBL3Z7NVX5tMNLS4wvnxmASIr46H5rs1dV4I8eil5m2GmG6E7oPUuMwMB6O73w7KAdaSEmripb3Ih2pDY+r9NZLk6CAXlV85JaOTw+OfvEBu+in3\/W46Y3k7aBaiT7Agd6gtX3G8j78NscQadNex1Z2v7YjOq64ZnA8CFPaR+dW93ak+ogaFDNunkDS8gVkZf8pe9rObxx\/pPm0cPrK2Y2eqPVdRWLNb4W3BPoBaX\/F2np0QeiArNvGuNcnH\/X6bvBOy7cnwUQAOXrB\/eMl1gOQfzE68PjtnWc37bEjIcq9CA\/UdBkCJtgT4aMBc6oLS\/22usMIkrZB4VjPRrq+itvq6HgWjX5No794wEOdrYP2xOrjW\/wwtCPSElC25rk7NRDZ3KYADR4hIYnckcx8q+17XcG2olECWp0CemHWb+L89iCGApGE8\/eQYpR+pZBh8dHyZBX4cotiN4wjpNnMADxcxOlF1rNU+Y2FbhP5cH\/UAFgoZdQ7PkQZsHKBqhDAs3IMwF8uXJ0BRCTngRnB2CUOav\/8rI7akfgbydnO0isxLl4djDY93gXKnsLenpUjDY4tAFjAAPNvWq3dbZ4a7S6PJJcu8b2iuY5dqcUyrXe56sM6a+uT7RmKAniijLGZYTt\/JE+vHgXcbJNYiO+u+cFDZhQWMyvcvJ+a33gYlec9C4+X9cqmKhr2pdDRc8Eumh\/e9mFJIp6pPdfqq1xTSCPhq83XV3bvSYniMB7lupH5RPPzWQO6RGv\/M2C6Cb6SliWL74LMqqFeX0upBUTQIy8Vs6zmgzlF3hFUcA+8NhCPtPI5BtiqpQeF7auxpMYKtkFyHW0RmQfhh45dm\/wYey67ip4\/TH4WLX\/eRtDEw7qWyt\/Y8jqdHXpuCzx8\/R7lF7EfW5FsxG7OMPTzy5tO+vtkpFhUOzzWJEwjgDV\/gkj2r+MUWMiCO1rOdDIexTYrgMSae7plTEnvG+VHNJnGFxbiyasNgAVqt9QCAYxxxjkSZFgIlQaORNuZwWXZGfgleg8kp8VGzAVpksaO4bxrXW0RNKSKMq992MSjhWWLb9ELgB\/znfWHqV4FvpVhpb\/LeNCRlnOBkse4pDtHtpuCTGwT1HYZuklYORhyTPwpLPsXR13BBTyxg\/d7BQcHgyTC1Jb87P11Zkh9ran2XKMooHcwz8c+1\/gVxNbns6CnKELUPJ76r\/5c6AYpQXfRdoclpzrM9Iw6OYyrEpKqfpW1bmy09RPSTjmtOlksownqU82hB\/LqrwpfnML1tFZyH7sHioNd5kVtxdbixYI1jbEj23OkdoHT\/3CxJwRd5ktKrafnT117KghPaOr7UzA5\/W9vTsL\/3AtBp9kb83YW5BfOAce7IJ2tYWgv0DFvo\/ZEMjR2EdJXbZPx8aPu+11eS9XmjdJaTeWQqe\/sTeye7Gsj9bBPvqikfabBK+JUhFxAeVxvuTTboWad+cfq8fmFrWPWT0SEvhqNfmlREAzNHhTpFGm5I94XxQgsKuiKnR\/dAJDhgWqYGa9FfIblp8u5BF\/nV8QkSwLIDpREgRi2oXQr3oKj1p\/7XDEgic77v3eHQnGVr2VHDLhTfEbUP4H0TbRQwWTMNTiIdTqCabyLEWaW3Gz8\/WeFczl0yOXhoJLohTrwTv0bTNo4SyQwPuT21AdOQ79\/5T1CmLDM7yxFW655skM74F\/Cvr1DEa7TA\/XANcOn3YZVHEesIcdBuZ2A4UygqPyL7Qmhrt8vTuivkj0gLmaYHnZh+2Y4gbpittcnyYvSCeNz0YBcicHkptuGonVOPN2\/QXBZmZs0Pl1+jTulMZBxqJXs4BPzNKhsRI7\/2u1HfO7XvK2T5Hcsj\/tG81eFX09goJJ4ZgRmtc02OhyZ8xjO8+mhbCcnwm1Omk0qZHIzS5+C3bgASMndnLatsa6zr248BOn8LcohfrJ5fu6OtkH\/ou42QzfmSa\/F891eT7CnsQnXuw64tgrsEIc63B3wk7XJV5lypzfC1StbcW24ys4wPnQ7NO+WCbIPq1PQOsUmpBfcbPHIYlGbR4nITOcexVoAUsa3X4euygph3Mtl6oMXKcOCghEIV7cR8bWk2BCYDRa1AGnu3AOBGrmrTdcv8D09BydsEdH+D0\/qY64eqzCxljm7El3\/oHgWWBvQGHilPjBjk53oTlMrYGg2re9brkHS61qG+sHzJ4I6cHHKlPNjzCfqc94UH+g47Ylu7FHMXu\/X4\/ZDoLtv4krMZCVdJlk29ZvSXkIOy9Z9t5VJMdSogzTibJL9sddgfEAQiUlD4IGTZH30iZu96Z4inpdSDSg2BKjwexXLb9lfpk92ZYi5SdVEQPEkemeLbU+uDLL\/zNLhXEfWYdU8RIq1cNpI6UahrGQPPe2DEc0RAIvRbIG5E\/1NwiqSnGXcY0\/xkVC94m9bwfjc89ox8AeW4oV60Uo5u48gQLP8asL3UyTuMYn+ga1Q6Jv+R+QkrSkpbOF6WWqcgDb6MGjkkV\/G688ymoFKuZvIApQAfRXrCLt9Gpa+HVtPPhda8zOspSOc52y3Nl62pycGGIJ0ifLFzOaUNicW0mGnlgbp26D8knOVdIG6bW0QWteD7NMNgvzKt51bRQihRpbSddpyUYUgOfp+oioF+b7WEvwczh+D6oxMmKnLABpHcY2jUzS1M0EGdkvjRqXbX8VTYImdOWfTVdWwGoauluLmVDUeKIXgIv+3KkPlvUH9dyBzpwBRWCNuyTxyP4SBafbK2rDkwu24CvxEXCM+0xsmKM+WmSLLBe\/YGnfBMaFhQECt+3dpSEUTKef43zK3caGXzT+Dy1JeymnEMllaCQr\/3WYZmKgv3P0T6PITXNoz7MjsEHTu6dwl9sEUB12\/UMpWawsuhgPIZ5hQCs3aQuoSJ1xPqYGBe3\/333C9sYPf0cm5nGP0R9rfE4iwHxgqebI8I9m\/9vtvekgTfLkvvYyY0gugvlqPwhqFCspt2P83L+Kz8R9vySGffiYGw5cWnzPtydPRfUZH0wxJ6Sq08UuDgONCn5sUNchdkDZNVLekABp3LfMEVJYdbE3FNFA7eN85o1qKeu2xJ10X9BFvRdwfkeKSIpc+uelF5FROnhIGowK8Mw3laOkBGQ03pon9OOpz1xGGkM7Wo4H6aqVzIZQSHcIA7mBl\/88INNacLLRh2+sVCkwFexLHNVayyuO+gkqGUEuJMXpEaj4ue8\/MQGEpIAwfdhWmhl48ZQrM8V02AdmfUW0+LKm3thc\/+Jc96apl+53JcfasYIq0CdeNqoBpjbbFEOM6aFrzbUdonkJqL6G2BUT+Iwa8Mu9SA6At7StXdZwsAAUCQd\/s+B0hsIcKPWEGWMTuv+2YKjp35n6Laqkb27rY8UJQ\/Ce6nYt5H3p5q+bTOREKTFo6xrbPBli3sE08HgexpeVgGllJF7CtdP\/EFW4uJ54wYbRmoBfBavhIUIJjOeb0gmEN+BZgzcj9amTzMqtkyHPj2YIL+8mP3EPp0CdwKRlbY2it35GHty6jaizNvvmGlmiQN3ul5Ya1ZDgRfWmPnDObyTGHjsa5oVTyQeuUaxVEvBXAwW7\/oSF97SqLfSFyKv9wDnwxn1c9HytICb+nO7JrngeACeHFf2NIBFm++0sl7tmVz8QIlVNiO8dxgscIIMABUxKNxWaXSLZfwgerU+3wKU8NHbjV+btSjO2Oq88BnNa3QeA0MqIIElNAfg6oFJus044fxXt8ZrDsw0acxrP6EcF\/","iv":"bb9942e1c5e8e757b970a569e9f79146","s":"886225871ed39434"}
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