Multichannel
November 7, 2014
Men's section of Bloomingdale's in Palo Alto
By Joe McCarthy
NEW YORK – Many marketers view consumer data as the ultimate cipher for understanding purchase patterns, but contextual data is what colors in the larger picture, according to a session Nov. 6 at ad:tech New York 2014.
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","iv":"fcbdadf0ba4cc3a841c89714500281bd","s":"88f8e26010729c3b"}
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