Advertising
August 24, 2012
By Tricia Carr
While luxury marketers continue to reach affluent consumers in top metropolitan areas via multichannel efforts, there are strategies to effectively spread a brand message even further to outlying cities.
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","iv":"e3d7eee9aa4c0895a5eb75923e3fbdbe","s":"6bbd6adcda300ef3"}
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