Mobile
May 6, 2016
Google is testing letting marketers publish directly to mobile search results
By Chantal Tode
Google’s test of directly publishing content into mobile search results is a potentially significant change that puts greater narrative control in marketers’ hands while boosting the impact of voice search.
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","iv":"7e35efab35490ebead29ae550d53c4c5","s":"2cc316bbc79ede27"}
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