Mobile
May 6, 2016
Google is testing letting marketers publish directly to mobile search results
By Chantal Tode
Google’s test of directly publishing content into mobile search results is a potentially significant change that puts greater narrative control in marketers’ hands while boosting the impact of voice search.
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VgwLHcf1UvTV\/tvtRXo\/toikGKv1jfBKGHU5Yp06ljXU7KJ7up1mig7\/MUonxuRhHvPY\/frMQYi43H9LL5cokeD+0D5M5hZW\/i0\/yM+F9hkObA\/\/bvUhYQsHs5z0wtpmDfc\/ZPkLfwWKTT5bIuyENwb3PVMcNkJcT09Nrf4bzD1PhQDtjpctRtEH5oEBpuDDSIFxokSkEQ89NE\/uiCFXXLPZWB2sKExx0kFJpc\/UC1XnbpXhu2Tr7zLCVp7IZxOWHtRVMS2XVT7eR3k8NOMUO4QtaaLtL6uNV9Zndeb+Tupe1NVQISr7GbPnBiQqKW4MGa4rHytMM6IZOU69Ru6+8uo8foMilalFdTX9XG\/fagwRUIfg1IDTR32Pm7YHLV0TD7sRb1bZVloKZHHEAM99TYwYup1C1AHcV3tarcFlwxxbkxjcmxEhN3Qgon2AOhOp9XtwpAdJ3HSwr3O7nWQ61KW+HnRnrLW5Gma2bH\/NkHF4zb0sEWPGUb1q8myScKE4z96aYswy5B8W0d1PAq\/xrBxM+Foba30kBlhTFVKi6Q9RcaMEwGqUErb1y4gILRNdUxiQ9O6\/\/KzmjpoEScFNJce2Vi0Vhuo9ULhqvtOOkf5WboWb3sweB4SSrW0nKrIAMVMg3NFod1it4FO1G4WjbeM7QQXlmqkDF49CiJdUWidRIRM\/J50HfIeLDQmgncvzie78D5WETBOe0WhtqPMvx6UxZeyxA2b3S2XT3cV2MC\/vcJBDVlF+lRksKvNQWbqoUwIs2a8kngnLk56M2X0YLBKrdfa\/7mebQm5tjlsij9yNauKIKo+yOb\/zhp6+yUR9jHm4nOwlI3sUVQ0wPPG8+9\/C2gOAjmp+BSkU8\/VIW0xwfhUXlt4HAapcaklh7eEYfihqG6TresirX50FmU5Ij3FxjQRQOB8tLvA+DRvBG0\/B5lD5jyLLQt3AK8uATueejrNKdwhkQdBN6Iy4m5XseVbeUaKPnLiGDuhw8K5DW8vIjTyU\/hpzX\/JMX+VgdA\/q0kLjXbtQDv31mS+YLjibB0FMLivDMsdp2fP8F3g5YmKfCvPNJabqy8A5K6l+eFFC3GuA\/iswG6oz0PxbOEdO4NNQQ6MY9Heu3inckv4In3o\/dTWMGvIRC0XAxaiiIp7KMG3cBzAX0Fz5um90faNXQkb6RQknF8IDvYDDu0hA3DA7SQjspm8VJUk44Wsa17N2iGnu\/MzZmWeTd6BnfsgLGNJ9Wt58gzzEA22py1beLde9H1ijC8t5Hvag7jHmtxgIw+EmLk6jrL0zus0eNfs7BvWDAITO1TdP0u7ScJFCazmz2Q8pmE6Xet3rzSJ5ECFjxbYRUPy9nd6n6hbrufm9eZM9Scagi5yxjMiWHCgROvUEKmGcBMLhrltYQ0NeU\/VinLAyksPjxQn+SB1ookZs3\/lZsE5tGd4cx3Ol+k4pQQknC7qoKL3O1FhCD3CKqdwjG6HIPXUVyy7vvDCuHkvTJvjtJPgb5OCjyIGxtSr+m70jq1WOUDiqdmezubnp+8qp9AKtRlTQK4qIgB3SiGF\/Ymc5a0D3ERwq4keKwITXhWP2r2bcznZGihZ7HGDIhlOzoyorj\/CQcIonzrzKe00gm+Hm1+2ZWKzkCNbYHhfHqlScWweUwxrUU1R7WgJe6boPA2vQTMvc86RzOxSBI2VHOppZXObi2C8ZjLTfjkhzicGmaCxvPbExM0YpYKUPOvMGRRBpxdXreLm8Tw7YpgRXgV7qNCrKuy8vvvIMKStSkdVdbM5\/BhXU0yrF4EAqEq+K52QXalrKQneik\/eSbN2skUivO6T6BB0oqdN\/oh05fUkKr4+JvRVnuDMvn3bQpyoKf8Dc5nCLsHcjcIHM7dUKNKReIszMznKA4l2MF1A7KrcXmdZGkUH3BX64DoPyyt8aKhZrJ9UAhbdufuXGGeTPBkdEOWeNJEzO6F7aphzLUmI9FXqkGWsNZN+Vv8iVaYGMBA67ya8vi2zj1WCO\/M4jWGJw+9UXmlA+T\/uUi\/btG9Y1eC63gf6rVRqgU0o3F72gqHP47QbScujSI2cJ82Bmt8LYrxF+gWelO1FEfGlHzaqDgeF24zm7w48b16I80OwVmCrQKULJmMu93Gk4dT7\/W+MmC\/dm1iPzUNsjrrYBH548eZPS+0JdlcnGBX5rcSK9RKEfNsxz9Jd4x9KTnuv9XtpUUiN4iZcR40Dewp3dmlB3V9QoTkDNY2jL3ATpY0+jGCA129H0bY7vpNH2pxU++XRJMPjUJg2RLpXjqptSSz2T6olXgu4jOXXwNxe6wsKaUGF951fDcS+HSjlb6aDFUuFNRQFX+fFpaGfAmFww6FxZ0Iv1rBmzOW9TWyMBDJKG6QlETFuiqclYCCsZoL7iNw\/LoLZf8PtP4ymEFJoCLx5CEfN0JqWfG8aL7O7Gog+T9nA+TSPzAGABHLW672VM+xQ2cnuzgOpdLM9JB2sQQjU2FIHLRW6PhShBAQKAAzDsJr7LqZr+T0SrVp5eZj5tvP2FIS0Ya+5Y6lDDkXLIurzGudh5Eq6\/Z9ho+F4Ss\/nM6V2Qy8ErwF6cAlEC7P3eOS81JJMf3cV3sIkUuFLAE+mmshg+Ah7uKIDUOaQOnYIfe3ziNKVLs3ferudFkkSp5G2EPhQPkzP3IyLoM80+PNq25wdczaAnDm+y1RYKD468IXvZLpkPG+gtyHJuUqSDjhOauvh+SdBwzhxY94cEueW\/6\/KnJ0GS\/f6tVTdjuQ0x+HG8TCDcFjIJ3OPlrhvetuKrepQkzWScjnwvci1YI3HmzAyU8kGnSMquKhlSlAvEm+nNQhtcS+8QtpmroireMn24QkpuhK7xLj8i1dNUHl4ycv2loWUSOPvPiemS9szfoWaonzbd9+UJQ+RkllIWSeREHWhT3ePOaCJFObWP\/LHuLofAIvxbJJiIDllcVpw7\/7Ch00Wg8xxRXgslqJC2QB8Ag+RqA9k3UPtnRU1qxYj2i6dQAmvSxMwlQUc2J5wrT8wUjp69Vy5aojg9s6l0rVpoVMRx2m6H2zgNwegPBdN89E\/oRYIs40ZU8lzCFC3KVJj2HQoxalOvxCrhp1rIpYueTKnTSXC6dVAOKc+1ZfRiQh1+3L\/7ashNd8j+AQgmOc5ruIvjHX7OrwzZQBfRdE6M05GTE4lqef2lSSncKgOMavEox7QHtUGX2MfaFffBHMWEoNH09prCqjdlstRs1tw0nt6BoW8TXB9fTVF6COgdVOkZEozyhCJFKyZ+mjtTW5v6XSxmkwI538laF9Tp3HY38ZDz1XcDsKTrtnUfuM5SLmkGJckUnau+lChPe8F+GniDoRT3y3qyU9bk\/0\/Xk4XQazMNaQ+7toOssILxWUaEMPt+iTsrslfHZS8W6GXH1+7vEc7ARYcXs4dfSB88Ktczk7qLchzgSACjK2y\/4w9XnS9wapZbQ6nRDw5yt21FNaX2XbPTmx7cr+bRS2gD2dxq2vczt9QyXicWGbayXSlXYlfcSNCQA2nTuLcnKRd+s1AwpVGe\/nIqZ\/oFV7\/bxa\/BH0QnHHpJdDwWtLlr7K+Dw33VBdXZ9GAYMBqDbEkjl12tTEBOPlAR3KNnZIoIdHnXMI+9+drN+CNo3hK2zJGvl+2ClTHdM7kOC21xyCdyaMXh98unEc\/WKcF6amJiJASrugGxDaJ\/Kb1N2SkHcp3nU8LvTTt26t7wH4eSprKwUdqjZUbSaHyWCU65pkYB2SHWMf1rX3sF0fs4Aa4p\/CykGkJT9NtgTRdTmSTe1YQ3uhhXNRUyUj5OxbUHKa6eXk4CjDyVyrAkNgpHGtATu4WMAr3aZEKhdVEKN2A\/UgZLVsQ8TKZh26lSTebAaKtbU4nfSynmIXq+79F8LeK37hFyw4bGSxuHQauN15WdeoxpeWcNRRyr7M8LEHx6DGDrf738Y7x0VuwwcYnBvekP55wWty0r0TJmzf7RbJ2Ugz+wiSEbqRaMef\/Xz7yjSRhgbccsnWq8myyC2UBDVe2T9IpdjhH0upu1bRFmdzuidjiJn3nw9pim5\/JafJQHdUgfz7oDIWS7DT3ePAhtdJP4EMhWVdzfjFO1kZXPrBbThR\/OoCfiN+Iq3R24oTIjbM3qxjBtw00RMcALrtWadR1B9WF\/spr8fWu08MszhSSrY\/x+ZiP9KVD9JFoR\/bym6puAjKcNQ3LhaBr2x+8u8p2xOEPCwHqPz+qyI4QFM3v43Rdl41GbCJFRhgnuNiFc+5RB7Yln1USg+s4xJ5DqzIcLuewZGjAs3cbdgo7E0lo2dLJsOVts3assMhaK779mMA9aiCPTg\/\/peF3eS65tdG0AKAkbeEkMlMxcHxkYXSstPy5cwh4iXilSQLHnxWItCa1bF+CV125DNu9cbFnyeYcBooGsZMoURVkHI3RXrpw1LHTRGQZr99F1kadApXRp\/RLCLYmNQHMJrSXI++nPnUzVVmF\/1dMQRiSInwx0B+T15geChP2oasDkILx9oEejFFwn+mXlKB5Y7VEqz6mJJl1AZiA3ug8ZAwK7CX00BNlhKe2wKm9NnRcDH5iq5tiY6xMddBTnDsJ1DpcMwGGlHHTyOhQpWC4NNt5KMaLW5jqzRKiFWcW5RW3qqydEoE+7OkJplX+pQm8qD7Z5j+FL9ZBWa2JvY+0QpU4\/3cbC3ilBfx9Vnjpgw+hLdjxZCRMTNvKoHByY7zCryqRSNCu2mrAWV5d+xEC11M7581oP+HdxQn0Bcw434S99u6UwIwyW2WKj6xVAY0lC64A0gosJ9cc0FILoI3427bGsv+lQ3\/SHWfO2JE4tflw70DmGS2jOIgAPxf8MDoxv9orjAYhVjc89Tuuza2+DoUPTsYW9oVwu4FMC6Wt5qJGlYD5LIHcjWKd3g+xP+7IsMW9Uk9ra0kqxyfbgMz83AIp6VBTgluSkxpz7chzlIteI7k1BSpTxUQzzcY6ZQs8bJ4hStsZP3fQdoaGXqBjbgQdbcqgv3cHOnMiAact8nYrRciN8RbO29bmVGkEYA4jYuZA\/DZ0hEzr2gqPdLo7wUazzQWkHT4cQ7M3+oxlh\/L2jLbNQJBCCTPBNvxXziUlCsSxghljyF0tGrKDIN\/RMNmF8+K8lNZFCVyCZ5kO8WjxNTpj0oAZDWMvIuVXYX3Bi36cMHheTy07JkaEyRe2GRMpvvE2jYSpjunqOoLLVjkUw7abbsMQ3QmBOx3+SOOwjQMQ9ZZQoCJA==","iv":"6aa6d192a8491ed03e4a35451dfc3f60","s":"c020103a8aa624b4"}
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