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Retail

Is mixing and matching the new code of luxury?

March 24, 2021

Despite their varying motivations for buying luxury brands, Chinese consumers love to mix and match labels and styles, creating a new market space. Image courtesy of Gucci x The North Face Despite their varying motivations for buying luxury brands, Chinese consumers love to mix and match labels and styles, creating a new market space. Image courtesy of Gucci x The North Face

 

By Glyn Atwal

If executives were to probe Chinese consumers on why they buy luxury brands, their responses would most likely confirm what they already know, or think they know. But are they missing a bigger picture?

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  1. The Luxury Collection reopens iconic Madrid hotel
  2. Genesis names new US CMO
  3. Hennessy, Loewe reimagine Paradis Carafe decanter
  4. How culturally-aware influencer trips can successfully launch luxury products
  5. Creative director Jonathan Anderson to exit Loewe
  6. Livestream shopping crucial to bolstering consumer engagement: WGSN, TikTok
  7. Hyatt introduces wellness advisory board
  8. The 1916 Company launches bridal jewelry tour
  9. Boucheron launches Serpent Bohème Vintage collection
  10. LVMH watch division head Frédéric Arnault appointed CEO of Loro Piana
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