Retail
December 24, 2019
Digital is key to LVMH's retail future as consumer behavior evolves from store shopping to ecommerce, mobile and social. Image credit: Luxury Society, Louis Vuitton
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","iv":"ef9502d134f0fcebfbb993a48526de96","s":"f171cbb312b60ae5"}
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