Retail
November 24, 2021
The rise of the sharing economy for rented fashion is a recent phenomenon with significant market potential. But how can brands approach this trend? Image credit: The Lauren Look
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","iv":"14ada35381a9da02f0783b535e921373","s":"d68675df7ae6b503"}
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