Retail
November 24, 2021
The rise of the sharing economy for rented fashion is a recent phenomenon with significant market potential. But how can brands approach this trend? Image credit: The Lauren Look
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","iv":"612f0864ee7a3631cbac9e072015c7de","s":"fa2c81677e11c26b"}
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