Retail
November 24, 2021
The rise of the sharing economy for rented fashion is a recent phenomenon with significant market potential. But how can brands approach this trend? Image credit: The Lauren Look
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","iv":"3760c8bf2ffd2364b3fffd84171605a0","s":"0dcf5b109ea3a2f5"}
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