Retail
November 24, 2021
The rise of the sharing economy for rented fashion is a recent phenomenon with significant market potential. But how can brands approach this trend? Image credit: The Lauren Look
{"ct":"\/ptMl4z5eJC\/tbcYNkbUYUDnUW7fYGMs3PWicXGd\/LmDvm7fZ3mZERNfWi93KDUAs5nujTukLn72HKIr8HoiT8\/klXnT6pmH2of9KxMQW97NTuqS8A1Vjd76NxG5CMRTrs9UgxzQrQ+7ZTUgXkWrb\/ZsupjuIVNPf0damCuBPnFdKmo7QHJvmC4FSJMS5tAWz4atZHsd1+GZWME368WLQLQs28OVIh9gkrbab9K3yQCpM\/PuKv6pISpFBKQ9fdxafm3yl9McsWxAWa+tD+658JsL79AiFXXRhgNME3PhJ5qO1r5NMpTpnfTs4arM0FNdGQrPEwL5L2RpD4AWgypcj0U87m0BJFSpsphGiFcME85+yqOoJrIsWIeIl\/tj2hosQZeTaYeGfvTyGlO8ArShlVjZWpAXMajibKbsT2HU2\/crbNrufHd2NtqfY+\/9bfarvMGFtRysq0Qs5ZOmsSv3iKM7OSg1r8NT6IJxPB3MIJ5TRRA27ExWn7KV9hIBMnCbByFEuB3\/Rl4mgz8ZpPepDWsSCiArMapYlvwjkBT1s95E4OiXdgyshfHxSa1U7Luor3oRDP8vQHMq+8D5SScU5v7kYpbnBS+sLyWQtd+ILQpMFdx48sY2gnygjJXOWIRbqIOZypRmSDQvAcvtq3kyOotbKALK4ZV1g4V0D81xxtdxDBr3SKW3wZjd1aDpEbEAABwTGoll5OdivGNEMy+BqAM1z\/YOnT4aY2AoJhY9XxjhT6srJxL3w98hMD\/1jKZDBHvpAZ\/LWmC0H9KFUyWQMZs9fw8Wi60Ik5dajOnj4mWfCsnTk4Cqn6tKRp7uXlhdkNbp7359u9ZQFa7\/E4c5\/wV6qHWYDBOWZaPyeL3yzIWlH9vkFsmTTx75\/0T81tCXDK83Ig7JymeRwa2kcyL92NtfmqDZTCiD\/GF9AeO9Zhp5gs7t4waVxahu68kz5dh4XFZX3IJKtrPZ7gJ3pFEJ0fYnsUySgnAtFhlL5NDCz6BZGMb8G\/v62FoMnIdJspQ7DinzJC5wkMKQVqNwCyO2AcwEdF4KvDfgmeowhDPew7mmyGBGyj2uhjWOx308Pq+ScwOtU3UU4T4bq4RhTYxcidoJEARATUUYTBR5tuSFLSjJKEDEG\/rnCZAEJcd\/3ZWmmAcBNKTAJAjFtLUjRcY115hcJTl3lxscZ8zqEaGDoAkIGYqLRQq\/l7xu\/bba6BbpbQtioynYWH2ZAORHV1TL+eF3wevLtBZS3FeMdYXz6Fd6JIV\/1cyJwfy\/Hb1uiGIMcGPHH9Z3wLXPxVViUGvZmtBKG84KMt0PC5CtWWJYgxSkpZGW\/cp9c4C4QuOQYylPpxqCO3VkSDFVMbr6hQ1vAKJZY2RG+QDn3CoEaoRQ8MPDDUZjr92SJ4MNvBx4jPxfmbNQTN9gMnFuy\/iAo1TicBbGnskLiZ1xRWo8X2iylsnxaOjBft\/Piml1naXgdRG0cxdLfCkfXK30tddCZm5cHNLHd6+848a\/cGzlysenAmefPz+mSOxxX75lxSSdBMDmvx1fJSjAAA+VrOTMatw8vdSZL7eutS8aaKvHxI9Z8J0y7ZgNJhDIJxEf+bmX4BPCN7BjSzTPrTWfMVFG\/X9oqFphKTWb31vJ5BTsruuMqbVqBFMl2Frn0lfmcX8KiijV5CnY4Mq+oHLw+87AwBQ16uCM9Uh7Z3rI6MSELvLONW7Rr0IeYnKDiTfDcfWia4FJYm1dQgz298E0K88iKm7KGyaIYlDSJC4bIY9SFCpqf5QQP4Xv\/zLChVqP1rmr4AYm4\/tYs+tocInTrmoUspFt+986Z40Q4adLSowMf9zP98iO2tg6M7QczKqQSpFTYvzO7ipen9OKwVONTDnKR6jjX5\/1zhPq61n1zgnXnCaQUNPW5gEqGPqusm4SanRUBFqa48HHjXkjErPu7KilTq8TmiGu4OYQfPsN1141SbCEkPx7FAQEYtUTOqBguF9BWf+c\/Chabo9w9prOnqRxJz\/8W0JWgHtzyQARd4HAlhG6th6SErE7EJt2YyBSMSh5\/YtmMCiHTc5h96N+rt92yp\/s7x317fXWCb6roNBfwA3vngW9LcWme2aPGiQAJpryk2QvQDCO6abZQFRfyFPrB15VvZMjxIH6ST+FKHs1X290+qQs3ByxPSMMa++d8cG7ZNPa9DEpSIPLeIBoj7w7A+1iaMY080Vll23KP50TjnAf9AMlc54My0lIV4vKxB6pl0TlJtLiKD9al60o8WTlKoF46XpmlrFZT3vr5qkRoqPScHifOFPse7dhkeTSJRpfLkMa2sXmrrdgtUAu1x2VCbZ89N+uj6LePdIH1PHXjhjwdM1xEDRCmQo8IU2wFYm72Pz7ad1xeZR27gn8e9mI\/kM0usq9YCD7XvKXpdHg73majfU5LQb3uWflgXtffACq0PYpel7gcIfW6scVjLG+6ZOIsrCQDBTZu7XqydAwrnjE2eJIml3Ez5w3ftQU4CqltP2kLZvcLAwrSPVcOy\/a9lGYTjeqbB5qIByqdsCQ1Io0Yg0nXz8rT71r79qbPM5pLfeSC9d2wXUw+gCjmAIF\/ZKkp4hwTAgJ8McQt0cdi3nfMyWGPOrGkcNU5jCy\/5rcHkcB+ICwlih+EkWBvyuaQHSYx+4BD7rEKqSpRbDcOtgXK16SFfOqZA5H0ebyNHOl8u6gHVgS5qEPKjNQPwGdkOzMLjQghaVJ+K7UC06mLbQ3r5JCzvWUBtBOVlz7CCIOSdxrKeCu5GuciLYLsmYv60qFFs91XWzNVHbqENh4Yd6+YDo0s3wUGzQ6HqvVnGw01\/bokkqCfAo8BVkx9f7019MgmvAKWxDG01PpW01G48phi3P7wgwBDFiC4VZmwytaP\/KUcI\/oI0f6Ao+V9sr\/qqeW\/9L9fBXexF9wQ66\/qkevmT\/cUelLNLnUce5EvYdC3T4PvvgL87Tv++OvuJPvbsk5+W0mGUSaRtbNbrAfor3BuP4v9sk3\/+ifrU2fHrLHO9XKjRsGBKJeSVPQxHCVtCRgzpbsIoXdSoRbZXZdJIMiMJEbqFZJsaEDvFBfHJkvWa8uX3zCWwMlbs3j0xMtFYTl+C2CzDZLfb1xXpaDPqVmCD+WIjWe3E8hQ5sCpz4HMH4X6W+O6Y3no6D3FGPIyt3Z48d7UI4kK5HmIQj0RfYmLFd7c+yeZBjuOBd9S0MNaKlam24eXtFrh+ju5rh9aCYCqDcKuzsVQrn5ijhoADz8DOEi7Bf9re53h\/JnKoejA50rgMZm58v07J14TP1sbmiVBgMcwD7InPMEq9gGE4aMGjIyW1kIki4M3nep0csBrm5YLZZK9YmRT+CCVOks4R1girTKH052CutU\/6VXE9zyXoxLkjvINMq1Ci5gxFIFhL5Wez04rDstNFBocUy8sR6cLsOxMkm8TzKMH\/SQHJj932bBpQD2Mg9p+f\/eWqYA+ilwHbPd22iCE2DNtFh21+5gbaWDNEPI8KNgfHIJH6ekS3HY0G3xM6tDKaV0cc1jzF6mQqdl122KKxU3\/2UQNZkOAg1zd96PCjk+pW5WoUlp6\/8PoSvdFuFBOc3YL+SdBseHhME8PzwE+uvrLONUecyqVBeEh2WAR6nWKYB9Z41TqROvb85C0uigk+Cl+uRl6mklw4esGtplTMRuHMTulLQP\/q3OuBd669DlEY3MjVqTA2C3Ge96vOaokrF8vd8tvol3V90zbmoKt5BDx29A97orY2rK7J+PlpRDlYrOAwRhUzlxOZLTjslOVhe9WdtV+wIXCL7OiawJROqxaelt5bzss\/CtD45w93fRkwhdVsGM3f1ntIs08oM+f4mJcPpkBsP4KzmH9OoAtIoTROXwTQPcy4OBJX3gptCwm4L7SjXvdGPAg0DaQ1SMrRTs5UlDDu8hPi6O93SBwXnHpV4iXEInoX2J5S5m1E76ARdGO47MfMOPP8ykwY3Fyu+DgQfEPwMdZEyyw\/2AR9jtn5EZmgisfUht41LUdA1S\/fefxdvodnhWk54Z8WSWdakE+1Rf2SjFap8f2mxBg+R+IiejNcIW9vS1JqKAyuYjDMdLgTotclxduxdoE0SbSwHIJMAsi3fx0mQ4+FDBMKSpfwUGocuLJYZzeVqjNMipz9XWu9i22QRgPux27x0pHeTU+coDaQtXP5V+AClBwbnxkwXUnRgIrB55xXlpju4bJ5DJfPe7WkOYF89X894GLlVkzRjlL40X2AQJk0yQpbKDadNWs8pXy2tnMnIFbbEfm8OoWFzzyZKo6vR\/Nd5izrDZ57WzxRQUG6QdVMnVY4WMYrMom0I5uGQNP342DcTGJWIJ2EEAKj\/icei4Gy43211e1UyUX32TdlXtI4mNQX0\/crNKezsRJzoWvOx3WdMlOI4YfhwEr+8F0VVMqdnH4oGA5mRUtCDMjs0E3jQYBmhnS9ztOiGiIn\/istFrx0wKGRRXuIl2e5E2lF0fZaMhTmCM9R+JwHDl+g2Pa2zuNUnhlVn9jInkB28SVTAbv\/dqY99XEX\/gxGlKSo+ZkjUw8b5ZGbbcdYFMPKVn0vSjK+fGrlPY4FdOUPxB1kssuFP9agMVhXVawl\/zJ6RcCeBh1YyQYTaeiD957vWSFsn5BUjRAKWTZVvCJ+EV\/HoZpkOfQqzZMGVW8jKjWNDbdsoT7ZJjordB+G3cxtcoJn\/Ml8923TMbx3lV23gtlV6cxjiE4EoiCjT5uYX4mbDiDrvoRumph0YgCckMa8uGfcQhzhcdGfIdhoPLPoNjSFpwzWHmwQTJ46Sx6IGmnBd2rB+KdUOc1uXljFrFAxx6AI5eHfsBUvkPH7YpDibuM\/eCHvHYrercsj2bfd72v0oPJMk8CuAXAqG1SjDlEnzaC1z3hkD+vUvsYxZejhTv7DwAcwV46G1CZWwhi4zQdLApTdnWNi1Hqw86XwF1EYG0CbJ3f6f\/wkjsjLBkAhW\/LNLCzxFjzWoonFiVkpsHgBI3SfBtBSFdhSUqKXdwqlphqCShbE79ydZmHwmUCa\/dRAHnSwweCmrf+CYEcX7hgOIomaccOicN6c9afh7SxHOYEXGGpEnHJD+JdL1kAB0evtw7PnzFO5uWAUvzb8BI0TK2i3r2oP+0j4tDGGGVqKKIoClS7wcIEFgjPy8Pqv7+6mUh1Amaj46\/UGWq7jDYHJjFeqIcLbPGQ6xhUpU4rE4AqgTX9ylnEuRZgb5Pwy0hj02wkFXnO+GDkhXgnUGMb\/i+ikG+JnBpKN112q+kAJQaEYC0SZoAzF3JgMpInsurPAC0S8L9O1wtlEa\/WM2qORgaK0qij3WUINTi5CtWIhb0vSauWcPJezJ26kCFhKEQVP8tHJCIxngIz+r5NQUlca32lBRrMAk\/5xxwfaGVWeR3vT3+VKhv5f2+AkQr9kgo\/slzHa9xvtbIQNzSQWROhxk4fEYeXIqnZAtQXrLCxqbUgNgAz+oTq\/rrXGq9jWapH5u3JbNW6tJowBKZ8FDpzwnBfbxuflzuG8DRo9ziQ7vPBjmFJYnHwVbczzfoWkUD9Hl3x7TsZXtxEtl\/K08E2d9g60vgxzKGQMCZSfKkQtYgl2mwixr60mo5IUDlwxR02+N9+8UXqixEsxSsIVNY1tzXTqfNdvmRQpjhU4Eoc0Vpl\/aZ+MSCsbz7zZZYoboCz7jhW2R6MJe1KFWPRQSrQg3m0lbqxP8CoG+aF9qQpXrOGyqePzZXa\/aOmtg8NuwUaTD1OmyN+m5CB8vuWpKA\/BXVBImyos2daQddUkbfkfF+\/XVjMCGTH\/Eko8Sf38klpwlOLbZy\/CMH\/m7Tj6Z6uMr9rbOYrTXzEhJ1DyLfeeQi\/0tY7wxj6cXb9yImhwtWDNMZYSfhLl7e46wHLmNFJ9noLpMOzk7afeDqlpnW5Q\/6Hma7XoxWELeBbkoiL2V3jahvnevVNEnMPdiVlQVq6jhFXPAXuGFm8BmLvLIfwfDSEf3pFIVm0qDnC27dRIVeJbh6V31vbVUKzcjXPXSFZuNp7au2eRZmAt7iNrRDm8sleaYyMhY1gtjFUfs6u8ucVvydc\/\/7zm9pSgGndQl8p3R5d4WGk3zTWU6YDXoAOvxmEzC8RcjW9pbvGpYcqd\/l3eSS+AO16fo6+2m7\/uLEU53t46dLZ0pmj2fL+4Zp7pgNW9w1G3CxIWB01hCnWgzN3d9ylQFft+a9w7cRZO39IHz0\/AlYva7muZLx1EN8dG7HD8GDUYpRAc9dZUPHhpPB6HYKWrtMN0\/DFKlQeD6J5UNfy752oRb87nYGPpIlsVTqkDpUqx+pYF6Kou4SDA\/9Gxg00+3sHgfV\/bh65UN3Sp+XGxA18FOHS3bCHZTNwdoRxonUZkxyRrFazsHIO\/x6ueriDT7lWnlAgHbgUDsv8eIeYA3Tly73XTocRQcUgMovEmPQqnVnzOmVztZOucVnL8Wy+EZKvcGSaoiLHJkY4zRNTVDnIv2yCi3FWQnfOu3sxZQe3RtCzIPZ372g+Q4jgj5QBkWekWSGnha3ReMSNL+QP+qEmZ5otit3wkSeRf2XLtqc89a1Vhl4gxCwEA4SnLRrLfzbTlUO2zziU1NL44NIOgAxD1SXNh2dicjL\/+b0oaXGt8ARKeomzRzyDYErhRH3o5aCGyUgIv8trntg2nM535amcqNIuiQ\/2zzGp3lMSsuQd3Hb+jUuWrPu7BOT8wE\/G6Oyj9KOpuKiKsuTmrEjffRY4OU+FvVLUKVQtR0ArgC8+cnLAaBpbPZ4Gy197taowI73xuyYVPXknbQKPepudxvY1Ajnw3TKvZOPzfIyGUkSpuXt\/nNkSlRCuBYwo4jhfq2dp\/r\/IyDToFBP3Yu24PhiMqdhUGjlVWv4ILch6dQjiB+BFcLmzaERbUkUvuRRuOU+IYxCp507gzuN09BIFGWEW9qLeIVi9AiCOImJGD7FQ\/Oem1vR6AxmCNSo6ftE7pm1Kpmoljszfb3H02lDCjiClKm+WYi2UBi0aH92exZw1DfzpNHm35ksGRs7z1spaR7APRB0n7wZpwg6xvc\/\/qJeaIK8XTGIjV0SyUHuER1S5UIiuoMWGPNuy2cdQRiJGayMJmFWej4mXxM6DyNx1wyGSqSYNdZmJUTQBYoK83QFe5oKq1P8I5DCL1A5AbgekpZMBvOicfy6ZSRFyFnHLLHLRTiVdVYb3ztnJIgquQmkecljihnVbYbdU4aTWi4s+Aq7R3w8IOBdOh2jLlKJWPwGUg6JyZkEl13HFwPfN50kUe4DvDjGcD+UFfECuRez8oJvNrcQO3fz1zhXgxMkp5EKx\/1CG5hd\/RIHfkQcLkaEtH\/FdjmML5+OAkTGKqSZE6DSnx98CkfHl\/HgYcsI9IMpchiDVbaof1ON3dSQ99z2ZRrgju89+4wzUa8FlvroVXrziNXxYcZxgGu63ap8ISVIucoO8ajVHJezLvqAZTi69xQ5c+r4Q98\/N1j5SNtoBC5eh4WBNygD7TbUwIvyRLPJ41Z1PSEw7bZf9\/fivlRv1JfRBN8PVoTZizlBfqaODoOtTL3ipy3wReYRQRh8fyFv7ewlpxg\/WMFBcmJDYcu7pfpuUU83kJH9az8ZehgjU72FQnQu4kbw91gX3Etpdt77IQyCuRUYZ4274ZcILmQRFbc2FGmyuRmG5WPWXEInQByzIgwiD25O\/iaiTbJYSyefccJa464yAfCcWps6+4Vnmf06FqmNWZV6jkKauJVv4cqm5YQQJypiAtWBlEd3UQvQuMSE2UOyjsA6ossKc82iszf4VWWCddcc0mNiX3oLTVykh8MKUaxMX+3i43izMdu+dyL6XMIoWG\/h7j2FgvrmnTP5eAwWY4CbB16UH04NIMaZbhg\/pkG8u7Nw6gIDoh3KhOrdn7vT1Tw3o6512TAhAolND\/1grx7Ne0wZO3AI4KJ41wmoE4v5ItBrhtq83MMEVKp78e2Ixj6nr6mmx5NRPKePoVVUuVGs8G5wLQ5CSCkwGRXOu3kSnzpWi+2\/AkBM+W2ENjyXaKtoTz08\/BC21Xy0rmi23HLezKr0Xn04XompceRSGVX\/ch+jm7SITuW3yDxwdZBlegj1ObrV6VoZuyv+6LMoH2j3vqN4qpP1RhhkVWvyWXY9f9IZUzBF5KDkjQLZSvjyjJ9RcEdnaZmcM1R6bYsrkpdaDPOI7pd5i\/NfZ9OyQqsltWzgClZpGCH0XdTJ87vsmJmZi3p7wALimVmR\/akrupT+jurrK+sSCtX3O5HT51FjvdxRPxbF3+eBwHf0kYA+v4nI6eLRS0Wuu2j2MVtxWaDtdZw8di1hflIST3PopR9un9KUoVrz9qvfqAWyNuc7QWxo15GEHArJ0OlrqxdL+3mG0oIFvmyiRTXmc2JCufixeJmCGdrYAfcVIS9zmj3+hBJ8lHUWUPo+rSwy9eitccqut63YluXkzILvtRdxdQ+KDIg\/W3ugTGKdaKKSb4rf7+WjtuQE6FDlaD\/fPLS1laIcev+CukAV+\/LkNZT36ZAvAlHkDCjyjpteZNFquqhfrJmxbn5DHPdBd3REkgYr82Wspb67Yf+hi93pAkxOXTgbYCwNbpIcxqBpmPtMyesyJIMgIoYUi1tSYjLbElmJsT6rw3QGDSzUgyf0WObUdLL\/kWaZjRrT46ccnb47BJGn\/fmzZJ6XR2gBUVzSY4AN05T7CUt7sboM7h8ue73jZO6KrL+pheU1qRT8OFbXTt28c3FjCfjrQrIZTbNFP0TLAv5TrI9thXg89jmihgUEpqUoMQsmXUNrb9h4uzGOfwXuH6w3cmCLAKVVZMb+f0pqQz\/sUwsXHGWlZQmxlDIwLN0i5e83o3pToCH4Fy+6hqomc8asf8nsGH4vVhrbye1Z5dCqt38ZXdceC4qMJSjmBGZJpsMdyM7LUN6se3gZzlm2s3Xf2R\/mfMmr7j0s\/I4F+0hjMDItAV+dwHb9uFWG0gsYXOfHLIHGmbEHGhfTW8bLwGhek6T1CAAZTDVXOxPRmSzILX7l2LWD0CNFhZAhkpPk3CWyc379x1vaJdkPkEel8ty6eJTOMSOcZgrmproqPhF8jJZmDyurbJQJBMC8z2sYuXcQr+9yMuqMWAlxoU7C5l6b4DEumgnfV7B5LKKauDDLwaSDAi1JALP3iofQsjEBKX+MVTs+UrSHiwTP6BUt4OSBChjVMdh+5\/n5MczQNeyEfTc7Z333zyIL0l\/5ELxbK7qrv4IsW0PJAe23gfO4XGP51ROKwb0yG5BR61xYnKelOse0CDWVNw3+tGIFuShF4R0NR6E+Es8vLvKxOpMQj2rT9Rnqu7u51mGj1yiDcm09cmgXWutmcT\/AS6tMoUyOlBRkscKhfzMITgVmsycE\/64TinOBLQoVLdo8iV\/L9AAinR3kITOVLjid\/fd2OBZkLXcDgpsZnSSZUDp20we2Qm6fqq8muTw2sB1oWxBROQGWoY1PUW5Eo9hEY5LpRCLjJwHfQOvG5EMJDrIkMyhFGYONLtWAUDzcGPxJeAXwdDl\/ZKlYR7nGfZ2Eg8hh3xmlWHxfv1n6kEZtcdfmmnyA63meGyVk25Wm4SL\/9BJ8K311itYs+PthYF1tx0DEBEC4xfehRw4rhOCkDw6gOSsoLyErQBOBG2uRKV5zJNOnmWEtAs5OQw7\/hwbt\/rQAa5dzS6z0EVPIrj9tXcYtpI99znlVn6+ihy5hFIQI4\/rhEMyrBf7Jchl7bLLufz8TYH5I2k33UjcUdGizJbO1BrMaaM\/Nxb3nQAQzs3+351itf8rIO+y1POdBoE1F2P+Liostr9cnEZDJMSAPFx4JAKM7qRVsHCzMY+OoIdh8E\/YrsBEIWtFzjn14rRMgtztsCQG8a\/gQbS23tlvMTzG4YOvjviZQtqG0ORnZCngqa5K2Z\/j3TrW34PMsC5cemNCQWQeiFWTqcjnv4jlDXN7fzk5wU1aPLzYXeIiDNX9trF02pJ\/T0KqEt6+oJRayPz02P6W7erH4x41DUjENgSHg6NHNRl7W","iv":"cfc32b64e2cb2f455ecd2539b48a0063","s":"678292a9075eb247"}
Share your thoughts. Click here