Marketing
July 13, 2022
Fashion, beauty and jewelry top the categories ranked by GMV on Taobao's livestream platform. How can luxury brands leverage this opportunity? Image credit: Shutterstock
{"ct":"u01Zz0Kp9eYQenK6CLd2ixUwMtNgDjh4\/qLkn3ElHQwFiFdL3JypRBF27JCZ87sAWH+NN8y3YvustC0A3jjdPEpPkPJyZPvx1NXPqvgFv8Vg5f2GYNfrR+f7PtkdPuX3n8UuaS6859MydUuxD5GLwz63XjlrFFTOy9azFPQ8uMFzeVj+mKhVtUOOJgvoJ5A5hY4OuDxLmzRmr5ZAUGDNcEJmSbquL7EMUwWGC+S472\/flqNzuYLPZrCiKIyYDHF4KT+DZIE4YAN+7Rx5+dk9tVakFYUA8nZjxtDE8Chprs1E7oNAck49bSswhFWjnzGIIVA9doogqgKFuqSVKTTwompcEiBVTCrdd3SVk7o9Xvx28dwkw7WfgNztAm8Z18UwlDmj\/yDX4Y3SK7N5\/nM8bGiOvfGVMDbO\/aSNmutsoCSsWnzQTaqbdwpZC4uWVaNl14iMtcsJ7nHtCIA+P\/Ac+6+SLlf0y2CYFZBITx7SjDlqcU46nAt7NeUHbrOEGpDRGOH1I50ZhwUkrNWTzsP28EXRgIMjH2lcBcEeglVk4GtruAKBSriW4pcL4dN+R092gxDlUEGUzhgpCMuRTXrEfk6AZBhtY2IYsQWtEwlnJ8s6kd0\/5+dtrmawmNFHft1JfRVrAQjf2vqaDwk6S9Wj7+0CIFU83NO462Npe0shcL4R9MYg7okA5yrpj5wdgCuhGKsvnsn1uP40s4VPC1tV148Bp38Zx1d+mIgIDQOg17hcNdNkmjDScw0aCuTOIE\/4EFLPydwJFhnS7OZQ0geV2fjABdPq4IVNZKQQGjEHhnXzAyWsltEMXvmozb7GNdIpf8ab4KMTaWyfbWSnFZ+S9SFiAvBRT+XDlBnEKuju5OWwfzBxakNafJtZFQgr0JwIB\/nxIogVATGyHJC5sJqy5ZhJLt9TksTN2wP83jCU9AGBDdm7V9F5+LlvVNFNCnWICsYbSLGf5euZqMAbFBmzr+g8jILnIpXQlhF0VuX1T27SpReOGn4z55a9jx1oZf+\/Rc2\/J2pexmsQS2gQ3PG3VTwi5h27Gz9KPxPJdLBgNoA9xucBkN2344vdpbjOBYgr0svR0KlosXo92c8mV5OsRgrSmjZ4uN3fTocqxOo44LcSbUl2\/qVysQQJe3CLdmojnom4k4D2uTiuFHJuN2eQflsSHX7qzRfrsps9qP\/\/g4nf5lOP8J5QlnRPpxmm405bcsbz4lt8uCquE12\/Yl6YwHwWxEAK2YB\/\/1A0tjey6ex+l2vhWR6zdqL3+FDkwdb+p0WntdhY4+kWPb6ubZ8m0kkdZAidSoEdBk2FVI1DNxTEWCPTkbbzeWPXUMQ0OmzKHicma2I2km6X\/aeXldlrLwk6lbMtqnzARPLnrwrzTJRz1sRfACuyL29P+JsHiLsmDbxgCC9wJy2dhnEB4Udt5oI99E69Bf6\/\/wyqLpX1Y1JiiKbKwJ0TC9tRSV83c\/vvuCPyrC44E26s+UOXIkIQ73kqAu8k6dWY9wEDOpNsMyBv12E4R2\/mBFex+7uWpoxtMAPIy42t54imadK3kfYy4fJChaoYAH8bai+mfUI3\/PjsjR4ewol67ic\/oVoHyePT2IS0PiG7GPIUbPSEHBr+7ypTR1Ab2RV6Q4MOWwiWK0K6DWS+RqkSzPP0ThHtCwI5Gx\/aVwWIUso8Per69a2iaruz+B3m4BYKOIAYkd6u0DTaHIu49q7MRZ8WYqyy5Q1KdwgfTiNS7sOtKxUL5BJCB7\/WagoP1bayulcP9Ay0jwVTPQoD95LLJkfWGoNQI70yo1Es+BEkDVV4YdsovwYVXgQx4mj16z80WltDVWdlo3ALiWSUgffJcICI2FxR1005\/2f1hDPVp7lJD+sErkcxgSneh46saOG54KPBrQJ1QH2GBQmVWlf\/lscMoGs16nghFBCyl5mNSetX782q5pgSbmphrdzeQHJX3Icx6etPrWJ\/vnUhsru9zfh1QhwBxlpaN31TRD65GSACLnb0jhaLLfpJXlnX+kWGTP0cLshkYRK2yn5j6AtajYnDvHGaTcW5bMXwuV1l8gKzY8pektlXVgYPbuRZcEMz9pEkkSdPaMk1IyzBxgQ1IomqWY7z+DXdOBNZH6VJq9XsajqA7TAusuIaBnli7iZnqEWvMaphV69aqJui7kZ96xcAHFrgHc42ZB2AeOm5D+46bSpoCayX0k+YKkfHQbHZvraaq9Rwun4+ZRQVIzwjP2IYRRluqtUsrUE0c2WYqL8wNXvMSQxg6tc2a6VOW\/UxdVqrPBzqmloK0EP\/\/98dZkyejt7gh6XcekTLHM2hLggfOOJm+E4qz6cEa99KDyFRgdKVzGv7KsUD8TlPN6AknWzBqrAzUxURNJqaDQ0uAqm8odGPyfXQE2AM+rm2VxUZTXMjzd6yGVsSTw4trM1sVhxTauJnik7cAUMkAk4GozujP2aKjGiMK6cacdruABCPXIvZgjPz0Y7yiC2nIcEGO0k\/x63YTldekdzprNdQ54WmLAC\/8dN8O0R2Zwor6wC33JVpAsVRwBYguOb2KIhDoH7PQ1VzmL+OlgSEWgegmkTz\/NXMFkVHRoQ4UQJablYvH7hubtR7oadY6xj\/U50ov5nz59xo5vSh1q0a4oVLUqQdNVaeLlHNKjHlUu0e5hKaKAlumXbicVPMyB5yMFw8TVQ4itdim1sX146zWL3Z6gfpDtanXkVIwHTXyF\/dMeD3Fnoqa50t4chrYda+6oxz8RNnH0r8l+MYK6DJuH7lE4\/r0ZiLN\/nrGuVRfu1vgK9wH60fx\/g03T4X8P02kLFYYW9u1SRexw3T\/pFOrYJOz9nBimF138E8YXdCoAfTyUHbusGg4A+ogC6uNIOqpYMcxTbHYPTfLMrCdG9mBwZ2mubo4J2EdjUOMMKK8th91lJJ1ePKaL7zUlBBDb+QXxVX2LAzNNW8EJRBfh\/u+oDtR4Fq2PO0t5TnS+\/SUfG\/KbsPJAaSWH+infV4E9GlJ3DhWxP1+DJ3RhZL5p4y3D5l5Qj6CRBCy9PgtFVUnHdHB1qufYf3VDedPvYQOkEhRaJ9+omvQ4MbBnuu8fcOhKexreHUsKDBNrP1AdYpFxksN+xBdd7F+VOGSqLcS9vFoTRI8z2rjHMXP2k9CUXLNz\/Xa4uniNEDsT2cnRcv+F3ID85cfQ+ZhuLJG2ymYvXDkW58AP0CJ6weUF3ob+oLASLqvtSbrrU5WYfLyaX2pUh8XxPz63gurrYXyFOGtM9ij7ED5RBq73BztYjvGnQV37b7ScUy2aGGTI+\/J9OLogb6LdmaQ8CU8yJIBBGhYWDSLqmBv2rvnOVplBFyQIBwgnTzCGrhgnNdk2kszKyVrJ85FB\/Texfu2jJPCKPQhd9dNmODnQQ+HrW2TYDMJbcWXopglw8cD05YALaTRARv1JKF+nwvvsiDL9UTagqAWZYEtAdyr5kTeZ1wXPGSgf\/YWGMZF9177yiuFLYnii8WOmpdOCTDXyOfSz\/v8Q+0xEkITIWRKHgmmZaccWyj7RSDitOp8pro8oYb29S3QHJ9tCl4eODh2q+f1qrKtGb+is+RqaWWrhxYP3UFnp02Fo8xTNzks3DT5+Grxr99E1HUU6duVS5+PREpNLQIeajkC4mAlo1h29OdJVw10uxSi8CSlhTqfXRfdZ+ZU\/SXnVAt0yxiE\/YrRFWeKlfqsr8UY\/j+YPTRrYwfwLaEHgaaMWVVgq393gDjrs1TwsVoE\/k5U77oxB5wjfqWLpOmFsKSJq6346+TblhP53YmUnJpJuU40rnr\/YSnsKwYu1hK6C1STZZZb5gCPUJ1sViakpJtSCp3+Dz3eSfLjf7j167AG0i06CYs8RP1l9\/SW2iszyCkrK\/HyyCU37qYjFmk0cJjGevRhNlRtnRborRbzkShuVC1D81YkUpqCLGX714gJp9TIZ9bXwCaiRJcZk\/dIQc=","iv":"1c4b0a90fc8c75421dc8cfd23e2c00da","s":"9a7cd10d1d9af024"}
Share your thoughts. Click here