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Is Jaguar contradicting its brand image with small engine line?

April 25, 2012

 

By Tricia Carr

British automaker Jaguar will bring two new forced-induction engines to the global market to expand its current line of vehicles, but experts are wondering whether less-powerful engines clash with its new mechanically-focused Alive campaign.

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  1. The Luxury Collection reopens iconic Madrid hotel
  2. Genesis names new US CMO
  3. Hennessy, Loewe reimagine Paradis Carafe decanter
  4. Breitling revives watchmaker Gallet through acquisition
  5. How culturally-aware influencer trips can successfully launch luxury products
  6. Creative director Jonathan Anderson to exit Loewe
  7. Livestream shopping crucial to bolstering consumer engagement: WGSN, TikTok
  8. The 1916 Company launches bridal jewelry tour
  9. Boucheron launches Serpent Bohème Vintage collection
  10. ‘To Finding More’ campaign from Silversea reveals new brand identity
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