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Apparel and accessories

Is Chanel’s offline strategy paying off in China?

November 12, 2020

Chanel simply refuses to go digital. But with limited stores in China, how much longer can this strategy keep working? Image credit: Chanel Chanel simply refuses to go digital. But with limited stores in China, how much longer can this strategy keep working? Image credit: Chanel

 

By Gemma A. Williams

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