Marketing
January 20, 2022
Teenagers today are creative and contradictory — posing a challenge for brands. Image credit: Nike
By Sarah Ramirez
Technology has changed how consumers interact with brands as well as each other, but marketers should recognize how online platforms and communities have shaped teenagers.
{"ct":"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","iv":"e67e6255ad8df8cf85ca6f808e29d2b7","s":"f3a0243fa6ff2964"}
Share your thoughts. Click here