Luxury brands have not been too quick to adopt mobile marketing practices. But that may change with the iPad, which has the potential to woo luxury marketers into the mobile space.
The exclusivity that Apple is known for makes it very much like a luxury brand, and let’s face it, its pricing is up there as well. The iPad’s large screen, which adds to its advertising and marketing potential, has already won over luxury brands such as Diane von Furstenberg and Mercedes-Benz.
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","iv":"81fc8c4baf33f45f96339d5224e2e10a","s":"7d07797b03f8ab4f"}