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Nov. 15, 2024
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Apparel and accessories

Introducing China’s “mountaincore” fashion

October 14, 2022

"Mountaincore" describes the urban outdoor aesthetic that has taken social media by storm. Local buyer stores and homegrown labels are rushing to cater to consumers' growing appetite for this new youth trend. Image credit: Mountain Fever "Mountaincore" describes the urban outdoor aesthetic that has taken social media by storm. Local buyer stores and homegrown labels are rushing to cater to consumers' growing appetite for this new youth trend. Image credit: Mountain Fever

 

By Jiaqi Luo

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  1. Capri Holdings, Tapestry abandon plan to merge
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