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Nov. 19, 2024
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Fragrance and personal care

Interparfums looks to further develop market share with advertising investment

September 8, 2017

Campaign for Jimmy Choo's L'eau. Image credit: Jimmy Choo

 

By Staff reports

Interparfums, the producer of fragrances for brands such as Jimmy Choo and Montblanc, increased its marketing investment by 40 percent in the first half of 2017.

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  1. Christofle spotlights two centuries of innovation at Paris' Musée des Arts Décoratifs
  2. Dior welcomes first beauty boutique in North America
  3. Lexus logs 25 years of 'December to Remember'
  4. Luxury brands losing ground with younger audiences: Bain
  5. ‘Shifting consumer mindsets are set to enable longer-term premiumization’: report
  6. Kering launches Generation Award X Jewelry to support sustainable design
  7. Gucci channels spirit of giving
  8. Kering slots new CEOs in at Saint Laurent, Balenciaga
  9. Trinity Investments acquires The Standard, London
  10. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
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Dior welcomes first beauty boutique in North America