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Research

International business travelers primed to become brands’ biggest target

September 28, 2015

Affluent consumers prefer experience Affluent travelers, image courtesy of Victor private jets

 

By Forrest Cardamenis

International business travelers should be a high-priority target for brands because of the group’s spending power and youth, according to a new report from iProspect.

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  1. Dior confirms Jonathan Anderson as sole creative director
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  5. New marketing chief takes reins at Equinox
  6. Patek Philippe inaugurates San Francisco boutique
  7. Luxury Unfiltered: Emotions, not transactions, will guide the luxury experience revolution
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