Multichannel
June 2, 2014
Cross-platform marketing is a growing focus for brands
By Chantal Tode
Integrated cross-platform advertising frequently does not result in a higher return on investment or greater reach than independently run campaigns, according to new data from Nielsen.
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","iv":"b37ad7315c07ab69267add73182675cf","s":"4cc9a034cb3c656b"}
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