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Multichannel

Integrated cross-platform ads are not driving reach, ROI: Nielsen

June 2, 2014

Cross-platform marketing is a growing focus for brands Cross-platform marketing is a growing focus for brands

 

By Chantal Tode

Integrated cross-platform advertising frequently does not result in a higher return on investment or greater reach than independently run campaigns, according to new data from Nielsen.

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  5. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  6. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
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