Marketing
October 4, 2021
Social ads continue to reach younger consumers. Image credit: Shutterstock
By Katie Tamola
Gen Z and millennial consumers are increasingly gravitating towards “buy now, pay later” options in their social shopping practices.
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","iv":"040bfc34228f09bedd27133509fdcc2b","s":"32e16cc7aee609c9"}
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