Luxury Daily
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Marketing

Instagram, TikTok most influential in reaching Gen Z: report

October 4, 2021

Instagram launched a new translation tool in its Instagram Stories feature, but will it draw more brands and Chinese consumers to the app? Image credit: Shutterstock Social ads continue to reach younger consumers. Image credit: Shutterstock

 

Gen Z and millennial consumers are increasingly gravitating towards “buy now, pay later” options in their social shopping practices.

To read the entire article, please subscribe or