Marketing
October 4, 2021
Social ads continue to reach younger consumers. Image credit: Shutterstock
By Katie Tamola
Gen Z and millennial consumers are increasingly gravitating towards “buy now, pay later” options in their social shopping practices.
{"ct":"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","iv":"3871bcceb522554cd7f22e4bda3b4915","s":"77a2350472e2aac4"}
Share your thoughts. Click here