Marketing
October 4, 2021
Social ads continue to reach younger consumers. Image credit: Shutterstock
By Katie Tamola
Gen Z and millennial consumers are increasingly gravitating towards “buy now, pay later” options in their social shopping practices.
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","iv":"95155d9aea67aeb718ec896024235c20","s":"b909490be442969e"}
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