Marketing
October 4, 2021
Social ads continue to reach younger consumers. Image credit: Shutterstock
By Katie Tamola
Gen Z and millennial consumers are increasingly gravitating towards “buy now, pay later” options in their social shopping practices.
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","iv":"ccf4b1caef912cdc23272987cca2740f","s":"a757164511cbb955"}
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