Marketing
October 4, 2021
Social ads continue to reach younger consumers. Image credit: Shutterstock
By Katie Tamola
Gen Z and millennial consumers are increasingly gravitating towards “buy now, pay later” options in their social shopping practices.
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P5uzCr122arDQgJdBQ9je\/10067Dlx1dYTNzduhLZSWuwgRZibY9exeGxzvULiX76LXWzeQTnpMt8chVfBhEX1Teq9R8tEtU1AZv18KgsVYt\/0Wr4jstrwjY3duLlW+i8EW9\/YsfFg3vXfCKyus3nbyHBFvmZVpP3d4FDVTQbEDXOjBA0pUbsVrDHVQgaJXEKrTOuYNrNJa4y9OLIG+yM9IsYX9VrugDN4TKcAeoun4M4UV+eMpTqW3AdIfyHPPZ3CpiZNMtQ5SgM4JGf7VSx9p2ZC+obi8\/3QPRgdKDEIcXaNCZIFmdRHOnhg8tkp2oc2\/jXYbQNPy1vnIRfgsGkbmBGPRqbyWfTN9poCvMNHl5E2Gfp59gckw36MCyzextfAkUUZtNMLmL4MsqKgZL4GGMl5JQ4hC599j+7u\/aUChPqm\/NpM6Yw8CebOIAaU2GK9Ho3KeZp9aYJorNOfMLyEEYxaTRMVimZWDKrtMgkHLJBdYhSYY+bL6eY+Y9OtjVTU8mKIC4jpskcvFbaGUPl0+iWGv306ZxrJnPmzmgkvaPDfK0MzbgoT2InJHXQErJI\/FDj0bykgUi37UjQiSC+OlTY\/BkqLeoLyDEjxNaqAlt0Vcqu4errQGiTBCVSpbZBVlwHNsLdPACeY7rA2ah0vLHjyTjDwfdFBcjRcRbFv7Ca\/u5W5EeUuqoPFFJsIoHblGW6qVwFgsvoi+cc9WJGRDB8iZRz4rHUC2x2pCVqigWUdqu2Xf4cHfz7Df+SR1qVORiFBQN3tRKLUkMJBTZts8W196Pdx0evIoxbY1n74rjKwEwSwptjn+dwHRlrC0znX4i+lQWQ162s9O\/c9UgABUt6rOCN37Iog3NBp75x6dnG6vO4e244HjyQpTBZ2h4HDMYsUUVYpSRCjAdg2H69xPM2N1VUhz4MCrcOH00BiIKkVtb5t1O0unDtzBNm0iygMkQM73AlVI6NE4wP72DRhaBv9UQTkeL1ySjBFtnlUkw7g7\/jNoaoaKeL37MZNeRRWUXftER7UQVZRS2nE46oWh4gJSc6Wmqj9tsqnu7zB8ENtGqB7GIaC+Jh\/XOba++HvT2A944DmEPwhTUNhgf92Bi9K45P5JynA3PQwwjynqN4O6OpZeIzO7ztOCEzX6BMNgk7+47P+4wuOiNeFOJSJuJ\/YDvWMHKjXJg36JgTeZ1\/dFlCXqBPUE9MqIRbFLqD7GPVFIOxTVjWGCZCr4z+Pl\/YmtdD8\/15Pp6pjqpSk8TzsddR\/6BZ4PAtsAPg0pTSZi62yhJrBdGAvWYA0RdTOV8XZRlTTOhwpzeDeMkHWBQqPYIZZygCwq7A3vppRKw5bX3A2kR6bx85LBVMtuhcX+P+AKimPkstiCyKx8nkco0VfRl0gSIKg50gz+UP389sqzscCL+upqGCfu\/FlAjyc2xS\/CdEVkUNFK7k8QomCQuMh124J8ETty7NJXCz3+qJUq+l2nLB0Va9dmdQOWXDtcOkG3dJz6u2ldG+uGEIEFkguqM\/J\/KWqBTUd8PvYP014UAt6ax\/XNaHUvns6NPHkrGgpR1eOkRAltVH1Ko8FrsaGcX9w\/+dZGyxsQZHHLV3d2YVKVY2tDRLR73MSwTz2kJ7hTp1bDJSWiCyALyb6Ss1hd1aizZII0MMAF1i7JQLKNRY0jS5nWILvsUoG8b4NqBAFL5LzpjPjTNRcMAkvRWsMByGlicAKEGBsX6pSatudSv5NLm9Q6kvSdTREpCN3WowzFvFDaaQ1GuaDVEhzYUWxneVdvoe5tnwfjvvbB85GFw5ocYXIaclubs2Y25z7hyOpcTG8rSbTcnCF9eOXcllz6CWRQE+0\/Me3JhH5DY+Zu5Isk7zURjHPhUUWVC0l8za\/UYywcpJX+s9kIZfH9+6IGHaLhJg4++XbNiXnE6KNG0yT54NuMQai0yx9Ob+ylNN5FCGmk7lI481KYlmq6Bu\/tzEnodIEkSC9nYRadQfU7jqAXNCXKHo\/OHkgMbTcbpypenJIWL5Sm3XZWiV2gKBlWuZ26YIUq04RhNYHKtnnB\/GmE\/dfhkeluPYkSzbScnFhARivLiDNZYhMGctGJ23XmTevvEQnAnvl0AXrmgWBD3ANVCbxfFAmK7tyUB2EEosIcX6QHMY8sUlgCB8JkVFmgLHGKKFGW00JOi0uY89NZDQVUCHr0\/rnjzv1cOG7INAKEB\/kiEIzzWYHfgMZ1mRC6fJWc+ez5VNPNqXfKY8a7hBzt+cqCaJSKhPRhPTVNF3CkC2PQEdQaJpdcv0+wbfczOkp1+wKlS7vx27OISsgMjR3h3cJZOkfxOdraBLSnbqYNPvy3GiBsyw64QNgxhtjfJ2sOvkEMQIUy\/a1otpmPCF1sI4IsyekMVrxDHrn\/KNGdEM9fznt6hk+NiV3YkdiGRET8sIxtEq\/kpWp850ENTtsP6dmC\/GRd3lBkVSe22E+4dBDmZcq4Lwu4v8fYFhpQx1EyngvPms3jR4pbViIMCQ9zrs6mgxiPBhq5FuNGQOdty\/KMKU8+Nk1SbtwlCsSbMZZPF8BVuIeq+Ht6nhi0ngcsNftajLmE02LjenJWOIw59+W+aQL1Gyp30io6ZutoJbyT82ARU32FVUZqO\/ImyWkcNKQj5ng8xOG7u77oLVAtTJ\/Vv6T5gjxUrav3Mb9oi1MPMSZlpzG7+DyMmNtos7oHYoaSkt3fjHEbulA24rwn01R\/nY6VUdmnMuUF0YTa46LEwWb9zjt4eqtY1DagDx0chKJ71NBmQ8K39cX3GV9uW9CFlsoLRreqwW+47MatkF5tu\/fHvsanFsY86JQJB0QVXnGRM0oXnZofJg2WMvo0c42J1oz5DIlVXGDXcbk+Q1APtXolKQKjNE0oygmh9wX2O2A9OmoFVNKqHn5UwZi5DlphBqrAXnnYRRG9gAXMeconHFG+FSEhbeDoT3MrkvjZv5o\/rHSaygyEVNXFlhKwkGeAeSifHZF29deDBo9Y7UJlxQ5cwzP1d+G\/u3OJTnMHEGBHGtjabMu5\/GQES0EPM3f9Kj7SbiRD6Hx8oNdFpuKN7cF5PBALFBjQLqHzwFWU\/KkU72JpC+IGIoGtSb2YKIKg3meWq3lq\/y6a2ESA0EZ8qe2lS+h5oELANhwCePmCuvTKFxAeqRd\/bjEE4XLdWDnA14p\/tMbXw6L2CutF7MG5zffGIHj0e9fTi8ckdoO9QLb2BMu+iWCD2Yy22DPnm1ycX1WfLImCrlckVeSXK2dq4VKULVDkV0\/m+UdGNe0jbtT3nJYN9y3FVabLmgwpUgBSoaUktvC+vDNLxtZ8q7\/zPZ2rp5TaEYNReaXoielZVQWh6\/hD324Uy0li+ZL23aEiPQZvxvaPeJIiT084nkdS37kKDgpsS6b+af4kTE\/+B8PSvC7DLthuurYyYt8p5Z5WX6IcplBUVrU5Rzo\/aOIJ+zMKQPgUpTKmedVZ23XN7B707Bkd3\/nVV9KZp1uTUUzT5Htm7kjuWcp2i4N0YWiTwtJicSeT5i1JoFWe1gvADK5WQlMTw8FQWV2W4JJt2FyNQEDcB97SoCWnLS7WO2P0ZxkU6uyldi2153ty9TTZgmmguwiIhWzeTdSbXjT2lZTtAb1VZGD5bcgXclMeaqghgn+784n1FsuAUVUt+JvAJTXYl2BToZgWA0BhsWf3OfTOluXR4lxcynBtidIOPhblkimPW8PJ5PhI3ZDO4UPAUrX1cS\/Hqvp9HpkNcvjuQzfDUdaD\/9kbmgYqLpGazlFcplnef93uIlOQp9cU7N31OvfTyHQs\/3T0E0yuTU0HzsLDzXOYSwC8T5DCn+5jsnn54JbVTDdJJaH4p6BH71rY68lshyGB7a+pknRJApRhRvl0OAMK1ZHJSMqWtgp7mqQAUHUfRdaOEy8zcnC+qpe1o+k5tgGsgLwspS01gB+ozZQA49erQc4NNXJR41J+sPCF4snO0bKpeUaYylRHnZ9IliHZhEEbMsFHcDl\/MGKHrGYsx+TpH++aMiHECdVs9sOftDYCuAI9ydSMyJie3ilWU+tW54V38k3WDtlnXM2P7N2b7tMinJNrZBe4qRnutWUEBgWlahJ5ycSsR\/1H3hQv19Yax0vDeoAZowa7a1WJyjupPX0F\/WqsIoxIehsdhWzExkGP3cGY8n+6+5jfhCBju7sfIwhTJQGtQHemXPVsLQac76aBhSXQNzq9WVZDeUFh\/t3HSolY6bd5Il9kpLQDmlc42JwsBU\/LYBpHVeABOvKGgk7qPCja+6wooEVq1rjnok4B+UG8QjVIYUP7xTSOG3fiVZr\/ELLEeOThDH5crRwEv9EGhPL6\/ttUmDaNW6A0a\/8ay+PTp8swFW51ELCe4FnUHMnTXfSu5BtuakIXWZVZCwrJw+Sv463x7HtZm78nuAjIUMgxuuiDk9Djo+HUKlLYMHCBCqE5gEGEhVI9OcESb27oFlIdsE5lYyFAkM3WFyO+6ay4LEEOunOdgD55xOw9MuL6qqMx8obbX1nnMIMax5Qq\/svMiyEJJep7kChaHTsiGXx08EwIMZCzkPLIq\/dLUqp\/\/MfInPxPImLYcxaevwg8DGJXWCExaecLzCIdOauG8mz+zYU9OkDErF3kINTe52LorkKLHnB1X1Pgz1x21niaLXfx+hAnR8O4TP+Z4mAWmR\/znOLagngMm0u9xUqDZh1cbYwuzWz3Prijo67joJdBzvsZJkxFp5g9yeeWTzL7jzlxhBFosmlgVp2BkjDl\/LYdBh+k59VPYzeez1mkAi3\/J41fl5rZKzoiylv93CfNicIjXe9miLfbjMWUn9oH8dKNSVon1OOXnKKAA+Yb9W8RyEjKeWreijMMg+9CGVgKaBRUtSNaGHk5f\/A5NiA4C1oL7000mLwTLJ+0x+9zBj5DefQ+A9dM+KnjUZhz1FRk0ESYh+EC0TZm6N0JTtMq\/R2+I7IHyBdKmNZEXIEgUPXBzMpjhRTbMabfX0VTJ9RrueU57eUWZT5SyvV+wNjbzTfUKZRC8vaYfi7SNqD3aQVDrM8rHm2JTC6+wxbznc4OAxzNU\/K9GI=","iv":"27d13d7fc70c083b83954429b51e6ea7","s":"7a41200a9660927e"}
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