Marketing
April 1, 2019
IGTV hosts curated, longform videos. Image credit: Instagram
By Sarah Ramirez
Social network Instagram is making subtle but notable updates to its user experience, as the platform continues to pivot towards video.
{"ct":"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","iv":"cb41d151c65f0d7ba58c64a7ec433b6e","s":"b5e047285603aab4"}
Share your thoughts. Click here