Marketing
April 1, 2019
IGTV hosts curated, longform videos. Image credit: Instagram
By Sarah Ramirez
Social network Instagram is making subtle but notable updates to its user experience, as the platform continues to pivot towards video.
{"ct":"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","iv":"5971655ccdbafbe83cf7f5c3d511794a","s":"d7ad50325475a21b"}
Share your thoughts. Click here