Marketing
October 25, 2023
A new report from Launchmetrics highlights the social media platform's prevailing impact on the resonance of fashion, lifestyle and beauty brands. Image credit: Instagram
By Amirah Keaton
With algorithmic prowess and the adaptation of new features under its belt, one specific social media player continues to outpace peers.
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","iv":"74a5b5a2f07f3f5b24c3125fdbfd5986","s":"1fce10a0c2fc7cc6"}
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