Marketing
October 25, 2023
A new report from Launchmetrics highlights the social media platform's prevailing impact on the resonance of fashion, lifestyle and beauty brands. Image credit: Instagram
By Amirah Keaton
With algorithmic prowess and the adaptation of new features under its belt, one specific social media player continues to outpace peers.
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PJjaB7zn6mrP7BfNXzYI954W\/vy7wPwnsEAJZEXl8oRhHJQFdKDbNQTqgPmCRBxl5T3taxvHK0XOreG+LTDqpzfr10sR+FiKEVU4sbxuGIZYs0MQybx5u27RfSbfp5YtVcKuOX81c8CG1G8ZbfJRsx+6DMHfrr1DZfLpzk5KugMu2QH\/QYZCLElvpSodlzg\/HIKPhQP13xw6mD4FUbbhwTVcn7Jp2Exbx76kMKXDFXvNYc6J8FlOJXMFIhmTbCgXMXA6aPr8S8XTYc8H6uanLMoIcf9N09GbxX+e2OJvbuW2IRiriL\/xyn4CGeSGC6+trM7UkAf89nVyPz62mxwdAdFBmhblekGUJKtnmfn9Uk+shm\/26iSUXBWXK7AV2lVsGkPh68diyCOv2mxDxkMpQZCbuh+hKitLRe+rLqMi3\/JnTxrGuaRyQBekTsLmTsInc57G7Dcywd2ldmldefnc0CLsNRbz+DS1yi+xdY6s7pcJ88uA5gLVyq9uQeLP5ZDpf+\/ZnUaFj7icyjtPmWp\/SoBNYQJLPWXlz7MGZX06QGAFKx35PEpUQ8F4mAc+F0Ks2DVfEpeq\/rJmhjXlUSQfYaqfxFykBuL0tnyWTlgcJwEzQEkfgqefsnyxpeF1uK1ALAQisgOHjYl9f7rxgQWfW8pKP6rfa1Rc+yA1fgzf+3b0\/x4dYe+uaW4D6hQWG\/MjW6TkW0dtOZq1ZSvJC\/g3kqFB\/idhtJoq1nHo44dYdhPxEHYDTctENmttAtK65jVs30czaaNmB7MjI1PqqZ1erjhWIS6tpE1DmNFotb4pHL0pWJrbmYYqaHvhll98IpWCvkqshiPgKyZnPucg+gZ2lMHhqVaCLOTgS7EZtMfnlfarkgRsXfz69zBsvNVwfNsFnrO1QArxPpdksxoWUn0YCAuph2jt2EW3coYPHkgdpXej4BZbxvvqIfwg2lPnbmt2wyrTbB6WOCTO3KGh7EyziPFXU+x\/ome\/xzLt11sFy3mZph0Jiv+KY7IllTIGWE4Zgq8b3fpW2MguaMwlqdbtmdtvZtKCIJg39mz7MTrWTlYXJv0zz4cwGOC4ngYkgwF5UF0eqnsbC9nsazPHFzYkGfxIvWVoUnCm51++wU9n5QnNIL7qC0D4eLDpSGPix8yO\/NNl4\/mppy12epCNoqDvp3Sm46I2WiwHqgkpw3jL7FiJNPmUa4Yi3rYI4HiqSe1qX4+d0\/ypmpSQzMUQ4HQjWYyQTF2iJhgFi879HpVet5qCUcpjb2s9yGAQ5+8Z7dedk5y+aOssx9Rny\/9SSWkhS4HfuB\/yO+Qj5hBSP3\/LJmZ+haQAd9\/NkzJLxp3Lus+HV+9PXwaMdye2fl5JX\/P6EpZJTb+IPLkrtREBB5YmILYpY3qqDc\/TM44cYSaOu2xc8D1J\/gwwWSgLlCYLfhMEVsJHCqWLMmmCNu73zfGmXvR8EmJgfxqDgY+dWiPjc81vADnGulcBs5Sc\/rF0GGjY0RZ+Kt71Hx7FMljQVF3I\/AWdQcraVHIB5Xue6OuVqyk2lLF5LWu\/TfYba6kbvR1hLlrDRcSm1Lw05SLAdIqsAPBSOmvitNz6FLaQAc+AS8EGxrDphI08ecf6jpQDoqycWOCXBctOQ\/inNtbVfKvbUTTIy0qvempGT3KOcZEItl88tnQAQY9u0XSjOVQopcf63x5rcl2CBoyBT0YiTb9j0BUqBIuj2dIMK1nPBQZ7A2PjDA7LoD+QcsF\/K1H26\/VIqq5YnEQik93ibapAUAKyES5ef+CU8qH90R3475QZNXZQzN5SsjbLmhyHbcnyoRIPbE2QcTP+RZYfsRbiICcfIXPgROBpCK\/ilZln3NNfyIfaPafaSQxmHTkS+mr4HogDCT9gGX5bzBwp8REErRXuK4l9fCD9YmOrsxPJ5tFmoExaGivVkXix9ctPKt3tYZLS5OTSzeyS0z8nacSPZ5tNhUwAO4MU9ydVjBfbdAWCdNG+vStDx+texLx74+H1qQaPHELQF3x9hL5cKAw4emwfmPYsoGw752soBSKOsbKZoP+KGPcLbMUztgGrVDVYNgHlY0PyGZC\/6HkyMBrj2ARk1tJBch9r93C4AWqNYKVnbdg4\/TxdckLO9Paqoh\/u4rq6fk95tktIzIkUEEPNG587Y4HBrijkNZYD2UK7jSXi5pcNQfY5ql3MwATHHyB0Ur6qkQUSg32heDzSYpebtMrv+baUxIlrjyEItG1wpS\/mVT8fSslmV78+jHrUobNo6F57GWpBL\/LomLimobVGFWDBZpyB6uprhcx6E9jekGDz9XeIWg6MWagl\/1nZbMHUiL6UQe1lYslDLam43kbxTSL6ned2Cs27sDqRgCIAS8PQH\/ceWVWEH0P3cVjzExUhVNitNX9V2iokhdvCAvrE2msFpRIohbyvaEcOEHN+kQbwcLNlXa7OqGpHmEvqHEvHUzDMuYDuS6XMKP6PatOT96ormJGXaP\/qfCh5sCqorI0QyzhhQaS5w0qC4zG1iqimFD4oZ7XHxNzW2ayfjpBR0zufP8t8p9hkBgcApkl8RjBL41p0ZhGfXC0HzWp0x5EtsVTxxHqW7mJzSeg0Xjgh8mzRD2+0gqmx9DSsKTm5OFW0\/p1+WX9vFqhPRDpfjsLh3I0vf0cXTJeCKIEwxV4vwdZdft92l3BNJgijbE7wAdLDegQkWbE8Tct6WyPj5a0yFldWtRu1cKn9PU\/D8BhTksuBHhDpCrZ\/yo9upz7Wld0A23Suj1MnSvUv65qYviAe3OcTVrcOWDDkd3ib8Qyl97q\/\/gFBaK1bF\/kTTbezwOtGY1UwqclwWgMLlZSLibUkPoSief+mSMMxe9a2YZ7t9iH+zPShGXh499QLWReAUj4Cd1FExY5yOT6oxttRv5QjipTncTFNEaOyj8Hw\/5l0AW5EAfCt80aNyPSJyfD7\/RanKhDrSNJDhjk34pwmazsR7mzpAVaEdQ6b3PNke+3kLpxTuaIbxzFWAEFOrjKGR7T9OpagYEWiwZ332bBo65rWzANBMjNgcdSi8Va4xkAeW6+N\/eFBZA28RVvjmV2f5smJkQFljXySB7GZl3XZ0QKeBEZDsWaR+eGt82uv4Qgn1eJw8sMu2DhyHir3khYJqv8niyMyYTfOYAM2A68Nbox7JgMa51Db8etWiTwN+\/Yugf+gAUtvw\/pscYYtN5iGXJU02DiGzdpH4oMcrA9XrpN19\/NNV07ByOBsOSdn+46Kjuc9VabpKqP002Is0lYb\/djruxK8UtxLSk1y5NZDP1YKAyApU\/5e\/TpG78h\/5NY2d1HInM15D1ubFh9xXBfaW0LzZrHJknGYvWyMnpdTsdbAYKmQIp7wImCJoWQjL9soirjuIiIxLLE0ZlLKdLdAWJkZGJmiAw6VhiPaRsAFvSe5rr4LuCerXSKh6LMEZnm\/foyYn6DyozwgNRRjI5YgCaXcHzWJDJWhKHCfCRFuRY6SldZ489aANYthgGbWhGeH+2LUMxhBGvhXvQnEOzLgjkPypo0rgqOxYBn1eA+CTLUt7WOcYLBucfezX5uQLBfZkGDBdturT6B2ttEUYwigGlZLA2rBebN0SRCd7Fsr9plnEK23kuiHuk6pS7wjcWN0sc3MDpZCtHLxWnrof4M\/iTLmEwsj5z+5PN6JMkJlRjXn\/7ryyXiN\/v\/O\/JrO8ivCKxvHYahABxjPWWDXwDFOI\/xvwV4gcQi6keN6wZxve\/AkjIaEbHBTWAfzbWrLMzFaTi7Vg8E5l1KfJpjnkTu75T1R\/P+dZM+cQcxV+ZGvthvWcQDpCVFyooMMWo3zLDlwn98P5\/G5EkO3YjiIKhM0ah97C6GozA7SZhpv+4A4R3TPPLGJ7VZVkJH5H8x82ANSoFEy+9tYlYPlSmnCQOn674hp6+TfJzTL\/ysBWFIpJlHizcA+uRI1RlUctTc2\/YaMVuBHBLmsCPW64Y2pI5lEwUAGaX+Ac9\/h1CQ7al5R0CDV1yUy9ErMGD8lrI1xuaHVP0LvHEGXg9IQeQkaOE7YyD0pjDim4UoC32m7HbLBW8kopHg5yrNMxISGYULv85BVYpYcgbWb\/\/meMy31YIKaz7OTR7ulORlLO8I0FQnPChCy8GCetaaUAO4IdXm3MpW3KOfuTMoaSc1LUo\/udqhfZDjj6ETXfGdDN1T2cgKmtUYZ9amQOBmIeLxPr1AxJR4jT0HWVdc3LgUOl1O7k0cN\/DG1PvsdZjXmk2FEmj\/vYLXAJPkr4Ln60eu4yvmqZ8LSgNvcbNkuuB7JfsC958O7QUyUhJPZ+u52xJxh7wr8mEUN0C77Spnomuco4gg\/t4QWIKgxtcqkf26nPoN2qqORNT\/E8M5Jv\/jcYtjCafaVaJ6XxNmUbGo4NasDZDIfcCpstHHlNg4wVrclO0PKS\/yfDG4iGJQcwvdz4g60hQpueU6DoCvWBVW\/8LTK5l1h9eFjSCkjL2Tx1UPe4RsgfHzroSL1xLWFgHEMJiVp2ryiN\/9mQF3WyJTNUPBMlePushxoNT+GIxvh0zPp4j\/EFISHbR03ZgjhGICfQTsTd8XZDUpR0D0CQb+sAgBogdff7nfmf21ootj7JK1RLuvh7Xfbv0tju\/rxNKxiAXih7vm6dWO5vkIJzRmFX5AO\/WFOdYg5OLSlM3K\/6J1w9yH091T4kijtkUsMBwg2i+8v4jbL\/U1\/gZvLyzgeK1wNqCiUCHA7QwviXr+kvSV3GPSPuXNdBqsApWrRwEOQcvNJdSJ03lmfcdeDnzPBz77E3F7Vs6SLtznZKslrIXKkPOj2GoVe3e43qUl6tSofB1nbg0qX+Y8KY+DkY1Tc6Tqqvntlmui6aGC8jayKiCoCQ81vWCdNzZtgMRyznIc42flNWPt8hBU1e\/R69ZCAtt++RNR+bTuOzcX6VbAh5HjSJWh9GXyO2YsY\/lGFkMTN8QO7Fo\/9q0W0eUp4OJqKxM9Uxumi9wlIeMEd1SE\/bmBlUF6EI7y0jbIV4n58zLkcLa0RcywmjMVXGzwjwxmdMIehKP5a8QzzoyUMwMIfMnXbwLsM2oUS1r\/G74iOTiV5GK3c2hyHTFqiiX0k9bl5pSbaArjlT+U9Cy66x2j0WfemQpfSAkLg6CqX+APyd7YoLnQJFB\/ZKS5LeC+Sirvwrn\/\/96NyS7J+d8BDzWMfvGp6lT6mVBp2g19le68p2qnZNnuyobTZ08bOrBPJXCeuFbWzs7m601zFiXzRLuCFZiXZPlfo4Z1AeA9f5lQ7SyvUZz0hv\/DU69krKjDU5UwCDYGoJMfGp30hBs\/5QDllIRZDupjjEfM4etqp+D\/EQS0DpKrMHbCSNTDlOpLxOEW4TMc\/uFd9GCqH+AUZGKGxu54GF7LK+VhwvYt+71rUXRYxQjyR1H+TY6d60bieBpivO7UvjYNS9S8pIMAM38qshsy0B87yJg3S2iqds9Fo4Eus27FesTS6lqvPDh5TPtSdGbAkdAJtu6UV\/07SauFOoohINXD2rgrjnRX0bOoy30Qc1itKNOfau863t31PjYhjR+yQQzVheoPEyotnYqbc\/nxMHGddsM0x0mCVwSVS9O4jDlJzWZZbQu7Tq84vNP8AkBV0mWllNTlDt\/QpaC1DiBSskfbsLe0POqRZfEegaFTbzCpU0E3xC36tg7TfzXk7Kl\/dT13WPrs7N5pZUixKQduP6eVTWkXtL18nvGZT3koKPKrtc3UtsE2vBcVzmRNG5RK0zIhbhSgHzNiZ6TgqiIPchfEdQgc8Xmb3uPd1IjeOsaZUA3jZAKoznRsfwb35rFSlyCFooXrEVZkT1O66tBjCpT8U6oXJu\/xgjZUv1fxURk10R1jInSAF43UE1VNfztzY5qPNifE6d6Qr82P6a3xBBCNSb91Nzfh5bhimsaSGinqFS6CiSjR9DsaGMjZzKqpL0NkjpV31QxwNq52mHPU0gXvF8zSrO1I7J4IDU0LNFbmA76fKvcSHq2BVgcAWNQsz9fnY9Agb\/7Pq9\/jGHmxaSTsFgmU9Qi7m\/wlbKJzLiVi1ywHl44z0sUd2CZ2yckdWxmANYnQqmojHDxut\/NMGx4qOggnC0R1ZFIYxZ8bm3IDGPnGmjNUbhFzqg0O+rNx5M7RZ8eF8adgu2OciX2lwO9xBUWrrZs8sPMmKEp9e2fNLw\/+FRZOYWlhPtJ7saA09lYDtAKIzpwqD17GuHoYJDjr2VlQUhfDSMjNFWiQ5q8yevo8oFNPvFZmDhf1vlA6GFINzPNQC1cPHp8ILJEFp29tDjPMGEwGy3yn3PQyfz0L9uSDA43xY3FPJ3tNyQBVD3L9Gp5ALJ6tVp8JYqA1xxnbQcQs82Tc7CmGYIx6PdkmLQstTKctNcJ4mtnvdZtAUO5cyp6MvR8Rx7mULokWUr\/vPCOEaOfzS5BUIZuLaX4cx1EaMEs4LYPZgnAjsDfeuIp2fK\/lMwDdfj2ZC8UaFIDKZWozGJYkpatORk9To6KJtiVFUb8T1ISsl1T3ReeRCA+dBEMCCZ5H2dNeD9xlaeYvr6Yds5bGTVh714n9oFy9EyY8y9W6yg+RfT7O6qj3xfq2XO7TvYNXmbU6MSbXq6f+x\/X0LqUKTXYnS1T6kI+WcvXYiJ9WluxTjcQ1ida47H5Ffj0l56pVgys2ub4X1\/QHBfI6aseUU9BLYBbmv4jTARImSiSebPNQbpaWqJfI6TP3n4GL3y0bIUAcnPs0zc5vpuu1nD4M6rm\/DtXl46H6Gu2pPvytgVOlm472tj4rtO+sPT94R9AByQtBaBIW2RY2\/eTMiMNfcCFFgyxbIZC+XIrKAvdiZK8DaIVT8wEZKgW\/lw0IqKA6frFH3CqOFfLlBdtQOR2W5c5\/JZQd\/1iWpRddW7e6Tz2ybZmPdixvGzPtn4Km+2gs3YU2ARzVtbL2DdJW4dt3+N9GhfFSIOzsedpFIT+m31Y\/UoW3SdGRoQwreooG6BMRXa94\/V\/I88dAVLURriTPHaQI0i9VgzVWskZul+oG4S1mPOckjsQ2lKUv3LoVS2CT0qi0Dfcek8HjJ0bZdCQWLa0gmYpbrHCTt4Dm+cEhg5AqLWTb\/Ra635IVRdy5Q8fV1gIS6MvfVtTKHmMXIzW4wcRBDAnuwPhQ8fD2oBJl5\/eGFs2Dq\/1qpsuaoINXihvWPawAyaD2dF3qrPWXnfy9NiTZMfMuuYVuK3m5zAoZq8yBl6KZ7UqDNA\/0m0IhKDcVyjCdBnppNFO4nrcGekC2p0jG8Y+ESGprt1+89PT4iuN+iPqqCy6A3u+UL8EGHqpSQ7citM4sUTl20CqfsLwWN7Dc11HtZLiOjTh\/r4m3Q==","iv":"9f457d0f0b1a4c227da527f6b62f5b6a","s":"e3cf9f92fc91efac"}
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