Research
December 24, 2015
Michael Kors WeChat platform
By Forrest Cardamenis
Media advertising spend increased 43 percent on videos and nearly as much on social media, far outpacing all other channels, according to a new report by L2.
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","iv":"0ca1362a73debce8b570f6e38f9d331e","s":"4a3a98cd8f40ce4a"}
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