Research
December 24, 2015
Michael Kors WeChat platform
By Forrest Cardamenis
Media advertising spend increased 43 percent on videos and nearly as much on social media, far outpacing all other channels, according to a new report by L2.
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","iv":"a5c52cb52c1aeb0c9cf0dd654cd2bb35","s":"6895171342ae9d2e"}
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