Multichannel
July 31, 2013
By Joe McCarthy
Instagram contests can allow luxury hotel brands to measure the impact of their social media channels and gain a deeper understanding of guests' interests.
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tS7Xe4eX+K8dTfYM13Gs195qQZ9hG9Fq8d\/I3a4ZZ0N54hmOBuiJxamb9NhVM61wQKXtb5Pny1UXIf\/oBLEvU9LoVtoi0a0zPHsUdz\/1S7S5\/A4j6tuStOnpIIk2TSXj+Vu9TFz0kVKQvXh2TbEmGA3PYW\/HSHfRO48WpkUNlML47f1vDuZweY\/WMaqNM6n816idoSsN3+EFnvjVu9evRQ+O0QFh0mZrP\/PtgkMH60ZXXSoH5617Ej9MPY4tBWI3rwK8Gi9H5YuB90OHY8LHwlrU53Bnx8Nm+ZE3J2ABS5CadeIlCSFvfEsWUvchmQFRICTGwlzSisqW\/7SPO244GOlES3NPKuqLsHFpd9lXLleFn1N1m0DQRblYIHS7h83W9PqcxRi1qU9uFC3mL5O3XzW64al9CJ6owKCIBbA3yVUB3ib5MDumidRZGBcotJ2SvE84zbilWWPDDg3q7UwlvLwZNKkfzR\/LSAhDIaevrBH0mq6dUeKqgjdiDcCXsxqg6NF74pPcQQ3gswM22Fbg3J+3BaPfLPeeMulgVqONJcpyS+VjHHdNkaPWU2Tdwn3\/WEB1HFhqKPaCmRJZRL63EElNtPFTmrSmMKD7etrfSZguwPuoUjseqf1cpO4X0UIgO2e9sJ9TZfJCJvEa8Bg3Ckg2r5Vps2xcDS+Unn5r3rBqBm2LcYwtQsmiEA2ABXY+5bW3uTMnFrZIJ0VLPPCLy8I656Q2\/Z680Qux+AFOxGAbIygcxQuj7myhYMMjlyCjhJLznIB3OmBJjv0uiNz2F+NiNdbZYKEB4JfelD0lH4mGA4LxB9wPh+E4kiLNkw\/w1u0N8GfB43y+eGHDP05+\/bltFDmrHPqrRD5y3\/K2ObDnRmr\/0cn10nfLK6YycKx0zXrfa0CG7nME9qBWTfQMWAUQMDdhZUQVtQZm4APjQ1acnhM4l89zbT836QQT3twRPsEPn4oyUnd8ZOfj\/obeEnEE+GsAXRqHFEr6SfEbMUT1n2VVNTfACXQpP1Gx6zYrmkvr0xVB259GKhi5pYQDyg88fFaUm0Tx8fR8SEh09WJUH\/UH2r8NJN\/dCaZozdbaZTlop9k1ixstrUIUBAATR\/8QqwUh9ZsV10MmqPT\/CiEhYMkDWGZgQyZVyUe7pqb9p+c\/dUAtmreQ7HYmm8ziwiH\/2K2q2bFWdSL7Go1s6d2bH6EiNjPmFA0RqKmvh8Mz6cSJNvDaNmF9BYyIcGxBc9nR0vkLjk6MURs089Bfi1GAWNgN5Io1OsOSfLU\/bfv0FXO71YKXdl5JTeon9QDArLctsy+6++qC0w+T5CW3biM5Ao2+pE3J\/RLdyAXLzhzVWHhlxWCpLr1uhv\/qAnKWiBVctMOOBs4I+BfP9F3AINyjptvIE+7iLJJTDVqJYhrbOoRvymdRDNWpMS70HNwTVajkEQTeTOAs+vgneqZqrtuZSPQH8\/zH4+O69vCN3tRDuGKGYADLms2+9\/rHEKTtwNho0Ia1xOPUCsI8gHwS52EM5MAOtYDC0IppsMYhalVvxxhr2uOaJkmVvzUsG30mW+T+gpWBsftHGlgQw0X+OQEfgfPJ1C2PF3Wdl4va4hn13QEI\/dtvmBxambd4FXjTUTo9ZoZ2Q1RNxjzsJnYpsFr7aioPlF\/INoA43ggPBuxWJLUBn+Sx1+aK8L0MUba+WV1j8nZyZJayQcvztL3zUWEXuYkS9rfompVLW4u8OY2GZgoJ8nYxppdZ+rl8tDxYtI1uBTPQxb4zppi9wSr1fnYW4HUTfrYrY1CH93pbu2SMmITjfuq65he1D\/Ln4hryoKEOf4YiqoBAZ1g7JZvDHIuKVA9\/uTJI3zs\/AQugPLfCTP\/Q+T58KrVm8X4PrZrSrtAzfwLdFm2XL4Lx0i9fTp7uJQPLDulJaGpdUizQa21\/gXHadCFWKnz4zktU90jkOI5bW0rTkXZPRWRVecmo1K42T2C6qd40K3o35dbpx0+MVOkHOX48tOy6TWZ0Zc\/qoxMEQUzkQwwh+LKDfdJ+YwYz0Ilrlq5+rG18EwqVbNcCXhaHnEamfuSBoEbGZ98voQU5aMe3C0fZrvQtpP+sWP6hedQ8bFRJzPrbecDTBxPne3NTN+8vPVbxhQfWTHyG9Dj425R+XXVA5oOe2LDjS0Gx\/iyLh2WZHeBMqa9YXmBzekJ8h1FAZRu69PycyRr1lSsA+vVJ85j+usGpqayE3ZDwGpQzgiZSUnpjDGqkX\/xdeb4W7JK1CgOvNQ0v6mButJE4uC0XHE1n2vHWtDJJ\/2tYiKm\/QHp4jOS4Cr8FtLHW\/bY0AONnRpJLn6kLkdxrAb1gckeLJE3VY9d5foDiYpI8VZceBoRRQgo3xMMtMlV6lJHB\/mEalwNcx44ItsOCfUKG\/GoaQTjpVwfrSuQgULsHrpYPps34HxbD6MwX0WdeF\/z6HtvY1XlrvoyXIOsQrGMVMYXT6NWyV+D+m2fIEH+hAUshxBYFUTVJ1nUxw8uE7Mim+Kr2G08R16I\/Gm\/ZJvcOFITuS7lxoJbzXI7gOlnjPe45Mz8myvTVswM9WA6W2pJMgoBo51jloVYMJLrKRFBhlkyx5BaMVJmzqfngclwMP9I3xEaVSZnkD4kye5kglar7mh9iXhLGbRU7oRzWvts\/iTELOOQvAT3vDNFwLd4VraVqjEOQrf9VMixRPgyC4cNz2w29zg6fZI2s0cRPIbfjRkaurrlFEE9o+y3J8ECnM12NYefEs4rs428kIuXk30jw\/DWVddYHS2XllIrXHYK8aiBn9hryqSDT\/rqWmgLNaQdNv9Ae9BT5T7CjtnLRcviZ\/Bh0HILVp08nG1+QKf8NWQytYYjGtMgvpNXAU6OmEnZfmE9PTeTDb9FS5kM2nBFZbuD\/AFG3ASeffMvr3larlhZuNqPgTSvhMfMnv1OOajwTgTCHgz84tDQ\/7m5HUCFbIkjhtigAYaDeWlLHqDyECBs8k0CtSfjyk+3X6QhkyBL6kwnwW0nYhjjEim2JcwOW76PZUZ8aR3pChMXd5jVDe7wIe8x5+GvTzevhHX6z\/gAjOqj3cRGK+NM6WR905uJbkT30B8UoTDCtgD1InqyQkKhCsNeBQyPtvgQebfC50VkxyV6sqP8eLUaUo0Eut4JaIgsDG06XfmtDoGNwrqXmz38pa\/8y7X0q2HwfD\/l2ioLRfnuG99JDoJs3Fsrm1NNhrs9mG76TuZ69Jhi+I\/aOv03iSd0qeVYtXvJRXqtBHEF3+ctAZYP7u5UyDvjK\/D1MUm+HwWvkuIOKnlBNWgxXUp0yhD5ZvomEE3iC4CU175VAuw5AfKHG5OhumtkOxORJF72wqRXzzZDy9\/4q3DRL6uLYiioxKiB1T1PDFPk71REr8u1Gf3RQ0KHDF+AlL8Hqca8GZQmrEDF5aB0HGokI4fqUrKBaqsTdhmc5CO\/XVpCRmuU2S51PPmgPwgubQORBNuk\/9SPgu77fqm+lHMNJBkDDKuOkc5sn8V+HHp6xm3MREIM6D3CC7bvr7ABoOt5lwnyWLJRUsePe93x+FXN44dgtfqAS5hi1bUwOSfmW1vNHKsKHcw0SfV2taxGWsv37kyUBuUSY0VAe+HZkDxXb8R3UaRubnvJIcZb1EUWgGJ406hMBP0XHixET+Dc+NOVZfWC4IZqD6nyn8kN7BQk7GC56lWzhPRUbbKjwcEAUf1K5bytmKZoYR2XqYl6i3IYNq1zOHF9P\/OSAbKmu\/TTj+W41U6\/OmCM0SOjnx\/f3bYzPUhdHiqv2BRGW9okIsLvwkZHEgLMynmSEt\/l0FoH1u125yXtWPfJ6B+ThyNKlUEQ4jFmiYE\/v5PTva5gUsCxKdjCSUgXNwSeE6QQytPMVY+fEWBQ1PlSNquF5xyXgMTnYrTrvXLo+LiFsGPJw+z7H1HhLqyNNCZhnmcQLPUoEFZtmYU2NqXi9In1p8pI3guVzrsnRsmrbEDlG\/QTZmHdl1HJMiZoGx5rJyeJrxrQKsZziNOn3e2DAOxnLRMSA+N1+bDotxymlnTCZZKdDkfzNE0NNvts+8nNXPya8ch5qEKD4wt8WPeEWL3zdCP9E752J0Lx6z6ZONtCRc4L7uw8SDksTM162zd9pIWRXJEWGOsysTaeaiNUyYe1CULo+J7AKJXzUgFMouNXPKYhaEARw5w5rogCz+UCU+Z4JhXz7NZjCwTdtFWVsjWiLWS7tnvcfRbQbj4cf3kNlAdntRt83iZYSzFVpZHe+7zi8IuWx2Y6PuVIpHtF0vPsVcuwbNXIwR8ZINRv6omjzFbBj4uAEaAZ1m+zMl0F2wVvme\/wUyg11nEue\/AVEF8I6cj5vUlCE\/owI\/yzf2sf3WT0UqTcaPnELb8e\/MT6dha2yolpLMAtOm5EyA\/8VOGqhv5UgCk3tpUOQXrfqXEU1BN3HtsWS4aF4oYIMQXWynhnlF3dW2ekPj9nnt\/qrccyorBCh7MVAg9qtI8TnK8Gl+z4+2BGcGXZrDUBOEdFcuXp\/IcOdlVhS69cstSjOyHQLSIRKHbXL6Dk+pKXP6fhqBZV+R\/FGN0CK0sfrTpNkpnpcvZKDyoXsP8f9jGFz5KDbh3xn4MKiY6szMlNrVaxXD1HEvS5FRUDQSiyBc+hjKmqo9UYC5JS00eWDFzNrHbKFSTp1rUYvHjtH4nkJbxSg6oF+UIrcZWxb7nhzePHnuuLA3NE6phyNyAo7JdlepUMmOC5HXfqmzB0kBh2z1nLFOWX67i4iyywEhLqgadGQmBQupx6G9gjowxw87Xscqu+qZ0\/wXs0LeRBXW9YcA2THRq5dwTsqx+Ml9Y1Y7UcVcqpQV\/hAOuI068\/uRIeAqneqzXGiqPWhVxjbLIROSOmFd2W6jPOXRKV5LwR\/hpLZelYbp6zhwyVRXzoeU6CJ7SKRPtIL1tsCI+zhoVJjNfKyKrUbKTUcyYpsusMmVy+7Yc0jzDaKIRUGvLRnzt6IE73Yu75JGbQdXptx\/lYjkJC3u3+kRaZ+4jzRwZNjlZh8bNJ1eMnAl5bkxMg8+8zceuF\/EwVns8BrfqrQed277etKv6e1UDkqSC6mkcNmNEMq77mKMnft+OIl6fy+9i497GkABs7YlNCkT9yGCZyFrmCpWj9iYATL2NW3PjStucM7ia7yTw7rajMbDIKJ0Hl2c0zlaKWb5iJqDmZ+SZcxVBwmPNK+P5RIh7Ri7bOJg73Gc00\/ySOskFR2lgV26Sy\/C2QZOnEZrEI3\/CcMBz2tY3CkpCvcFXxWduLOtNUH8UoOv8m4gTn6hArn58ogv0fNAPCEHrUpw7tlkpDUPX0pqUUKks\/3CClxnZWIzrzZpFCAuttw2GGWMOiVvTW9XpecJbSAjzf1C3iHExgzphXt0Lggc2HfSiTQUvl5+sh2ua6woMa\/pVWBYhVJXeaim\/cqNeeP9Opvcn\/Brq3y8ehBkimcLdc7iMW6TmqGVi2J0VtfXZ8qzqAIo4yZ03tIiC\/cCx4\/Mv0zHTtmwMMIjNQ9PKHsYXCRctGpecBUCMuy4ZI3j5nF9+8QI36IGDcYNWxW+mjO8a+7RIgIq7i1q9drE\/A07yJwvYSwnoIKO+vSDGWiz18vQP3+By2K5fOo05kmeMXIA2v4qmJfjKearaKagysRvKq+X\/dmVxCUfSwm+2vlFx3l2iCh6V44pd5xa0DJgBCD2T\/cfaCdTgf\/qUM54nvw\/HotzqfxXT3mvPVFX\/gVdR9mVs8gfuU3zCGi369FFf3DKwGPX+tOgWrUcAdb0zmdee1DY6sVrJahfkKszvmEz7LjQG8rvZtUp2IYf6qCV5SmdUdF3oZ699rDpsjhFS\/GcTKzoMnjKT1i3OgNBFACQLR\/45rlDzteUQrLWorvIRTnwQ6+cdXHHMR\/s18rkJH8cqn\/cvMmYj5O2ZjoILzl04wKKXu\/eCi4+Z3dOKahbeFiKs62n9kKC7uyL0oP2g7r5dqyHcymvhBpgDHL+RJJGDXl9zLB7APWT1x9SNvfz9j6bgJO24RrsgTqAoyUBwD5hOIXnfV1RicJoXytV\/X1KrDg1sL7Y5WIEFNws4uskuxjQ7l58hlJP7GZPqMrL4TbXP8upO0NbrYPp1Mq5xbtlQHaEIM9M0b7AkedljtLhL2Fq2M9SpfADCvuXSbSXKu2u8OJ\/arv5COqwBprqiLBfX4RnRWjaP0os2out\/hgNiW9ZY19MU3kmqzK4FLkGn4cUttQ3l4sTQFuGubSSDrvd5uqGkYjzNGr\/eIctrC4KqKJ5CP1cSG7W58r1QfS0d7TcLGalrwNzuVWaZS7XTYZGVagLtA7xT\/EO69zhVcoTIjq1iwZQRcHKGAoDOfnlaxkcQuZT+tmjQX0d7oIMwo4srOb7+bFl6GC9XGKnihJHZgu94Zq3S4BanDsCgr7Gor0vmKYVRpeAc8Z3i8lCmD9joFMTnZII6xvJ\/68Q65InTKIb2EYvPq4S7Aaru\/+Ofk9NoVESoUcPIlfwnFhdENsBfoSLjCzTd8LRPES4b0\/uBvtlv+WiVF9SJ8FOmy80akR7rvWWPyIlQN2eN6CM26IuF+jQ1c8xygmpx98KtB09jVZlEEBTTL7dQLgCgF56lfGcuMsoKpIJZH1kZjru2SwCy5ZsQLEkZmbfUDyCnUPgIqUb2597r33YluULY\/96\/x4+NIaRUntHIwpgn134zBsZr\/4y0B0cBsU1zi0OJZSmWWqe+qxuHsw8vhDRqdMQeC3yxfvT5kdEmvJESJPUU4qYwWaY3eyF\/r0LTX\/cwd+0GvHoIo3hwkxgzuJ1dYUJ0vMSFgQjHni1D8GdsymkloP0F+dfdQdyC7oNvo45dpPo+eKfFm9eMDSOUAJbk1kZ7FsOfOUybhXDnyVFdRtmns063GZgg\/ClkNVEUALPaYEJQSF9QZ4Y2094Zo4k5igNVNNiisfSkNKszbDUxD\/RR9G7WNJOLJR1Odb0SEiMDz9+fDgRAan0pEF\/9QfafXZB\/2l8KfLe0wdaFKzC+9iX6EOdvxIqGv5NnyT0sWFMS8vAwzhwzpVHi62TzlEjxdb+g=","iv":"4a30c7d141ceb79a0e3dff01285de3c3","s":"bb4d9298b37b669a"}
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