Software and technology
September 28, 2017
Instagram wants to help luxury brands reach their business goals. Photo credit: Boucheron
By Sarah Jones
NEW YORK – Luxury marketers’ strategies for Instagram should revolve around not only presenting attractive images, but achieving measurable business goals, according to the platform’s head of luxury.
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","iv":"3814c05efffcd706b307e6b537eca9f3","s":"701cb63d06174a31"}
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