Software and technology
September 28, 2017
Instagram wants to help luxury brands reach their business goals. Photo credit: Boucheron
By Sarah Jones
NEW YORK – Luxury marketers’ strategies for Instagram should revolve around not only presenting attractive images, but achieving measurable business goals, according to the platform’s head of luxury.
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","iv":"6345688bbf98b4716eaf0290d2caeb14","s":"77d7f4dd289b5984"}
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