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Luxury Memo special reports

Inside McLaren’s global push for its sports cars – Luxury Memo special report

July 9, 2018

The McLaren 570GT: Fast car, fast growth The McLaren 570GT: Fast car, fast growth. Image courtesy of McLaren Automotive

 

By Mickey Alam Khan

At eight years old, McLaren Automotive is one of the youngest British luxury brands. In that time span, the brand – part of the McLaren Group which also comprises racing and applied tech businesses – has quickly won accolades for delivering punchy sports cars that aim to increase market share worldwide, especially in the auto-obsessed United States.

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  1. Hublot nods to tennis champion Novak Djokovic with custom chronograph
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  4. EssilorLuxottica establishes Inclusion Committee
  5. Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
  6. Louis Vuitton opens applications for biennial Watch Prize
  7. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  8. ‘Copy Nothing’ campaign defines next era at Jaguar
  9. Audemars Piguet unveils collaboration with artist Kaws
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Off the Cuff: A Q&A with Steinway & Sons’ Ben Steiner