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Dec. 23, 2024
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Luxury Memo special reports

Inside McLaren’s global push for its sports cars – Luxury Memo special report

July 9, 2018

The McLaren 570GT: Fast car, fast growth The McLaren 570GT: Fast car, fast growth. Image courtesy of McLaren Automotive

 

By Mickey Alam Khan

At eight years old, McLaren Automotive is one of the youngest British luxury brands. In that time span, the brand – part of the McLaren Group which also comprises racing and applied tech businesses – has quickly won accolades for delivering punchy sports cars that aim to increase market share worldwide, especially in the auto-obsessed United States.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Desirability, operational efficiency key to luxury brand growth: Accenture
  3. Porsche Design boosts in-store traffic with Linkin Park collaboration
  4. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  5. Wearables, AI at forefront of 2025’s digital trends: IMG
  6. Michael Kors walks with influencers in new campaign tier
  7. Rolex partners with Melbourne’s National Gallery of Victoria
  8. Magic, melody guide holiday campaign from Cartier
  9. Roger Vivier enters second act of cinematic campaign
  10. Bleu de Chanel dives deep with new campaign
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