Retail
May 10, 2022
Luxury must leverage new technology to stand out in the digital age, as opposed to keeping up. Image credit: Valtech
By Nora Howe
While physical retail stores are certainly not seeing their final days despite facing many obstacles over the past few years, luxury brands must seriously consider how digital technology will affect their business models.
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","iv":"5e53a49acc5dce49d3b0250866896c23","s":"a92a74705062fa03"}
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